Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

488 products
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Rapala
Rapala Shad Rap 09, Fishing Lure
$15.99 $16.99
Fire Tiger Rapala Shad Rap 09, Fishing Lure Hot Tiger Rapala Shad Rap 09, Fishing Lure Shad Rapala Shad Rap 09, Fishing Lure
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Rapala
Rapala Scatter Rap Minnow 11, Fishing Lure
$17.50
Silver Rapala Scatter Rap Minnow 11, Fishing Lure Silver Fluorescent Chartreuse Rapala Scatter Rap Minnow 11, Fishing Lure Yellow Perch Rapala Scatter Rap Minnow 11, Fishing Lure
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Rapala
Rapala Skitter Walk 08 Fishing Lure
$17.25
Blue Mullet Rapala Skitter Walk 08 Fishing Lure Holographic Silver Rapala Skitter Walk 08 Fishing Lure
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Storm
Storm WildEye Live Gizzard Shad 04 Fishing Lures (3-Pack)
$13.25
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Olive Back Storm WildEye Live Gizzard Shad 04 Fishing Lures (3-Pack) Natural Storm WildEye Live Gizzard Shad 04 Fishing Lures (3-Pack)
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Rapala
Rapala Saltwater Skitter Walk 11, Fishing Lure
From $17.25
Chrome Rapala Saltwater Skitter Walk 11 Fishing Lure Rapala Redhead Rapala Saltwater Skitter Walk 11 Fishing Lure Rapala + 17 more
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Rapala
Rapala Shad Rap 06, Fishing Lure
$15.99 $16.99
Bluegill Rapala Shad Rap 06, Fishing Lure Crawdad Rapala Shad Rap 06, Fishing Lure Fire Tiger Rapala Shad Rap 06, Fishing Lure Antifreeze Rapala Shad Rap 06, Fishing Lure - Forza Sports Baby Bass Rapala Shad Rap 06, Fishing Lure - Forza Sports Blue Back Herring Rapala Shad Rap 06, Fishing Lure - Forza Sports Bleeding Copper Flash Rapala Shad Rap 06, Fishing Lure - Forza Sports Blue Eyes Rapala Shad Rap 06, Fishing Lure - Forza Sports LiveBluegill Rapala Shad Rap 06, Fishing Lure - Forza Sports Bleeding Hot Olive Rapala Shad Rap 06, Fishing Lure - Forza Sports Blue Rapala Shad Rap 06, Fishing Lure - Forza Sports Black Wonderbread Rapala Shad Rap 06, Fishing Lure - Forza Sports Caribbean Shad Rapala Shad Rap 06, Fishing Lure - Forza Sports Dark Brown Crawdad Rapala Shad Rap 06, Fishing Lure - Forza Sports Demon Rapala Shad Rap 06, Fishing Lure - Forza Sports Gold Rapala Shad Rap 06, Fishing Lure - Forza Sports Glow Pink Squirrel Rapala Shad Rap 06, Fishing Lure - Forza Sports Green Tiger UV Rapala Shad Rap 06, Fishing Lure - Forza Sports Hot Steel Rapala Shad Rap 06, Fishing Lure - Forza Sports Helsinki Shad Rapala Shad Rap 06, Fishing Lure - Forza Sports Holographic Shiner Rapala Shad Rap 06, Fishing Lure - Forza Sports Headspin Rapala Shad Rap 06, Fishing Lure - Forza Sports Hot Tiger Rapala Shad Rap 06, Fishing Lure - Forza Sports Juicy Lucy Rapala Shad Rap 06, Fishing Lure - Forza Sports Live Largemouth Bass Rapala Shad Rap 06, Fishing Lure - Forza Sports Moldy Fruit Rapala Shad Rap 06, Fishing Lure - Forza Sports Olive Green Craw Rapala Shad Rap 06, Fishing Lure - Forza Sports Orange Tiger UV Rapala Shad Rap 06, Fishing Lure - Forza Sports Perch Rapala Shad Rap 06, Fishing Lure - Forza Sports Purpledescent Rapala Shad Rap 06, Fishing Lure - Forza Sports Live Pumpkinseed Rapala Shad Rap 06, Fishing Lure - Forza Sports Pink Tiger UV Rapala Shad Rap 06, Fishing Lure - Forza Sports Red Crawdad Rapala Shad Rap 06, Fishing Lure - Forza Sports Regal Shad Rapala Shad Rap 06, Fishing Lure - Forza Sports Live River Shad Rapala Shad Rap 06, Fishing Lure - Forza Sports Shad Rapala Shad Rap 06, Fishing Lure - Forza Sports Silver Fluorescent Chartreuse Rapala Shad Rap 06, Fishing Lure - Forza Sports Spendy Shades Rapala Shad Rap 06, Fishing Lure - Forza Sports Silver Rapala Shad Rap 06, Fishing Lure - Forza Sports Voodoo Haze Rapala Shad Rap 06, Fishing Lure - Forza Sports Walleye Rapala Shad Rap 06, Fishing Lure - Forza Sports Whiskey Sour Rapala Shad Rap 06, Fishing Lure - Forza Sports YellowPerch Rapala Shad Rap 06, Fishing Lure - Forza Sports + 41 more
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Storm
Storm WildEye Live Gizzard Shad 03 Fishing Lures (3-Pack)
From $12.50
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Natural Storm WildEye Live Gizzard Shad 03 Fishing Lures (3-Pack) Olive Back Storm WildEye Live Gizzard Shad 03 Fishing Lures (3-Pack)
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Rapala
Rapala Skitter Pop Saltwater 12 Fishing Lure
From $20.25
Blue Chartreuse Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Fire Chartreuse Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Green Mackerel Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Mullet Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Redhead Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala + 2 more
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Rapala
Rapala X-Rap SubWalk 09, Fishing Lure
From $19.25
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Gold Rapala X-Rap SubWalk 09, Fishing Lure Red Ghost Rapala X-Rap SubWalk 09, Fishing Lure Bone Chartreuse Rapala X-Rap SubWalk 09, Fishing Lure - Forza Sports Silver Rapala X-Rap SubWalk 09, Fishing Lure - Forza Sports Glass Ghost Rapala X-Rap SubWalk 09, Fishing Lure - Forza Sports Olive Green Rapala X-Rap SubWalk 09, Fishing Lure - Forza Sports + 3 more
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Rapala
Rapala Shallow Shad Rap 09, Fishing Lure
From $13.99
Baby Bass Rapala Shallow Shad Rap 09, Fishing Lure Bluegill Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Blue Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Silver Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports YellowPerch Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Firetiger Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Hot Steel Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Hot Tiger Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Perch Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports Shad Rapala Shallow Shad Rap 09, Fishing Lure - Forza Sports + 7 more
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Rapala
Rapala Super Shad Rap 14 Fishing Lure
$23.75
Firetiger Rapala Super Shad Rap 14 Fishing Lure Redhead Rapala Super Shad Rap 14 Fishing Lure
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Rapala
Rapala Shallow Shad Rap 07 Fishing Lure
$15.99 $16.99
Blue Rapala Shallow Shad Rap 07 Fishing Lure Crawdad Rapala Shallow Shad Rap 07 Fishing Lure Hot Tiger Rapala Shallow Shad Rap 07 Fishing Lure Perch Rapala Shallow Shad Rap 07 Fishing Lure Purpledescent Rapala Shallow Shad Rap 07 Fishing Lure Silver Rapala Shallow Shad Rap 07 Fishing Lure Shad Rapala Shallow Shad Rap 07 Fishing Lure YellowPerch Rapala Shallow Shad Rap 07 Fishing Lure Baby Bass Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Blue Gill Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Black Wonderbread Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Caribbean Shad Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Demon Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Fruit Punch Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Firetiger Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Glow Pink Squirrel Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Hot Steel Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Silver Fluorescent Chartreuse Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Voodoo Haze Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports Walleye Rapala Shallow Shad Rap 07 Fishing Lure - Forza Sports + 17 more
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Rapala
Rapala Shallow Shad Rap 05, Fishing Lure
$15.99 $16.99
Blue Rapala Shallow Shad Rap 05, Fishing Lure Bluegill Rapala Shallow Shad Rap 05, Fishing Lure Shad Rapala Shallow Shad Rap 05, Fishing Lure Baby Bass Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Black Wonderbread Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Caribbean Shad Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Crawdad Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Demon Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Fruit Punch Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Firetiger Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Glow Pink Squirrel Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Hot Steel Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Hot Tiger Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Perch Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Purpledescent Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Silver Fluorescent Chartreuse Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Silver Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Voodoo Haze Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports Walleye Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports YellowPerch Rapala Shallow Shad Rap 05, Fishing Lure - Forza Sports + 17 more
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Rebel
Rebel Crickhopper 3/32 oz Fishing Lure
$11.50
Summer Hopper Rebel Crickhopper 3/32 oz Fishing Lure Firetiger Rebel Crickhopper 3/32 oz Fishing Lure Black Cricket Rebel Crickhopper 3/32 oz Fishing Lure Brown Cricket Rebel Crickhopper 3/32 oz Fishing Lure Yellow Grasshopper Rebel Crickhopper 3/32 oz Fishing Lure Green Grasshopper Rebel Crickhopper 3/32 oz Fishing Lure + 3 more
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Rapala
Rapala Shad Rap RS 05 Fishing Lure
From $12.50
Clown Rapala Shad Rap RS 05 Fishing Lure - Forza Sports Firetiger Rapala Shad Rap RS 05 Fishing Lure Silver Blue Rapala Shad Rap RS 05 Fishing Lure
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Rapala
Rapala Shad Rap RS 07 Fishing Lure
From $12.75
Crawdad Rapala Shad Rap RS 07 Fishing Lure Shad Rapala Shad Rap RS 07 Fishing Lure Clown Rapala Shad Rap RS 07 Fishing Lure
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Rapala
Rapala X-Rap Shad 06, Fishing Lure
From $16.50
Perch Rapala X-Rap Shad 06, Fishing Lure Silver Rapala X-Rap Shad 06, Fishing Lure Clown Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Firetiger Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Gold Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Glass Ghost Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Hot Head Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Olive Green Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Purpledescent Rapala X-Rap Shad 06, Fishing Lure - Forza Sports Yellow Perch Rapala X-Rap Shad 06, Fishing Lure - Forza Sports + 7 more
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Rapala
Rapala X-Rap CountDown 07 Fishing Lure
From $16.25
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Gold Rapala X-Rap CountDown 07 Fishing Lure Glass Ghost Rapala X-Rap CountDown 07 Fishing Lure
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Rapala
Rapala X-Rap 08, Fishing Lure
From $18.25
Perch Rapala X-Rap 08, Fishing Lure Parrot Rapala X-Rap 08, Fishing Lure Albino Shiner Rapala X-Rap 08, Fishing Lure - Forza Sports Clown Rapala X-Rap 08, Fishing Lure - Forza Sports Crystal Shad Rapala X-Rap 08, Fishing Lure - Forza Sports Firetiger UV Rapala X-Rap 08, Fishing Lure - Forza Sports Gold Rapala X-Rap 08, Fishing Lure - Forza Sports Glass Ghost Rapala X-Rap 08, Fishing Lure - Forza Sports Hot Blue Frost Rapala X-Rap 08, Fishing Lure - Forza Sports Hot Head Rapala X-Rap 08, Fishing Lure - Forza Sports Hot Mustard Muddler Rapala X-Rap 08, Fishing Lure - Forza Sports Hot Pink Rapala X-Rap 08, Fishing Lure - Forza Sports Hot Steel Rapala X-Rap 08, Fishing Lure - Forza Sports Moss Back Shiner Rapala X-Rap 08, Fishing Lure - Forza Sports Olive Green Rapala X-Rap 08, Fishing Lure - Forza Sports Purple Gold Rapala X-Rap 08, Fishing Lure - Forza Sports Purple Ghost Rapala X-Rap 08, Fishing Lure - Forza Sports Rainbow Trout Rapala X-Rap 08, Fishing Lure - Forza Sports Rusty Crawdad Rapala X-Rap 08, Fishing Lure - Forza Sports River Perch Rapala X-Rap 08, Fishing Lure - Forza Sports Silver Blue Rapala X-Rap 08, Fishing Lure - Forza Sports Scoop Rapala X-Rap 08, Fishing Lure - Forza Sports Slick Rapala X-Rap 08, Fishing Lure - Forza Sports Snow Storm Rapala X-Rap 08, Fishing Lure - Forza Sports Silver Rapala X-Rap 08, Fishing Lure - Forza Sports Brown Trout Rapala X-Rap 08, Fishing Lure - Forza Sports Yellow Perch Rapala X-Rap 08, Fishing Lure - Forza Sports + 24 more
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Rapala
Rapala X-Rap CountDown 05 Fishing Lure
$16.50
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Clown Rapala X-Rap CountDown 05 Fishing Lure Silver Rapala X-Rap CountDown 05 Fishing Lure
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Rapala
Rapala CountDown 09 Fishing Lure
$15.99
Rainbow Trout Rapala CountDown 09 Fishing Lure Yellow Perch Rapala CountDown 09 Fishing Lure
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Rapala
Rapala Scatter Rap CountDown 07 Fishing Lure
From $15.75
Rainbow Trout Rapala Scatter Rap CountDown 07 Fishing Lure Bleak Rapala Scatter Rap CountDown 07 Fishing Lure
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Rapala
Rapala Jointed 11, Fishing Lure
$17.25 $18.25
Gold Fluorescent Red Rapala Jointed 11, Fishing Lure Silver Fluorescent Chartreuse Rapala Jointed 11, Fishing Lure Blue Rapala Jointed 11, Fishing Lure - Forza Sports Firetiger Rapala Jointed 11, Fishing Lure - Forza Sports Gold Rapala Jointed 11, Fishing Lure - Forza Sports Perch Rapala Jointed 11, Fishing Lure - Forza Sports Pike Rapala Jointed 11, Fishing Lure - Forza Sports Rainbow Trout Rapala Jointed 11, Fishing Lure - Forza Sports Silver Rapala Jointed 11, Fishing Lure - Forza Sports Brown Trout Rapala Jointed 11, Fishing Lure - Forza Sports YellowPerch Rapala Jointed 11, Fishing Lure - Forza Sports + 8 more
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Rapala
Rapala CountDown 07 Fishing Lure
$15.50
Fire Minnow Rapala CountDown 07 Fishing Lure Hot Mustard Muddler Rapala CountDown 07 Fishing Lure
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Rapala
Rapala CountDown 03 Fishing Lure
$14.50
Perch Rapala CountDown 03 Fishing Lure Silver Rapala CountDown 03 Fishing Lure
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Rapala
Rapala CountDown 05 Fishing Lure
$14.75
Brook Trout Rapala CountDown 05 Fishing Lure Firetiger Rapala CountDown 05 Fishing Lure
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Smithwick
Smithwick Devils Horse 1/2 oz Surface Fishing Lure
$12.50
Yellow/Black Stripe Smithwick Devils Horse 1/2 oz Surface Fishing Lure Tiger Roan Smithwick Devils Horse 1/2 oz Surface Fishing Lure - Forza Sports White/Black Stripe Smithwick Devils Horse 1/2 oz Surface Fishing Lure Bull Frog Smithwick Devils Horse 1/2 oz Surface Fishing Lure - Forza Sports Chrome/Black Back Smithwick Devils Horse 1/2 oz Surface Fishing Lure Tennessee Shad Smithwick Devils Horse 1/2 oz Surface Fishing Lure + 3 more
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Rapala
Rapala X-Rap 06, Fishing Lure
From $18.25
Silver Rapala X-Rap 06, Fishing Lure Yellow Perch Rapala X-Rap 06, Fishing Lure - Forza Sports Brook Trout Rapala X-Rap 06, Fishing Lure - Forza Sports Clown Rapala X-Rap 06, Fishing Lure - Forza Sports Gold Rapala X-Rap 06, Fishing Lure - Forza Sports Glass Ghost Rapala X-Rap 06, Fishing Lure - Forza Sports Hot Head Rapala X-Rap 06, Fishing Lure - Forza Sports Hot Mustard Muddler Rapala X-Rap 06, Fishing Lure - Forza Sports Hot Pink Rapala X-Rap 06, Fishing Lure - Forza Sports Hot Steel Rapala X-Rap 06, Fishing Lure - Forza Sports Olive Green Rapala X-Rap 06, Fishing Lure - Forza Sports Perch Rapala X-Rap 06, Fishing Lure - Forza Sports Rainbow Trout Rapala X-Rap 06, Fishing Lure - Forza Sports Silver Blue Rapala X-Rap 06, Fishing Lure - Forza Sports Brown Trout Rapala X-Rap 06, Fishing Lure - Forza Sports + 12 more
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Storm
Storm Rattlin' Saltwater Chug Bug 08 Fishing Lure
$15.99
Metallic Silver Mullet Storm Rattlin' Saltwater Chug Bug 08 Fishing Lure Storm Redhead Storm Rattlin' Saltwater Chug Bug 08 Fishing Lure Storm
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Blue Fox
Blue Fox Classic Vibrax 6 Fishing Lure
$13.75
Silver Blue Fox Classic Vibrax 6 Fishing Lure - Forza Sports Silver/Chrome/Blue Blue Fox Classic Vibrax 6 Fishing Lure - Forza Sports Silver/Chrome/Purple Blue Fox Classic Vibrax 6 Fishing Lure - Forza Sports Gold Blue Fox Classic Vibrax 6 Fishing Lure Copper Blue Fox Classic Vibrax 6 Fishing Lure + 2 more
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Blue Fox
Blue Fox Classic Vibrax 2 Fishing Lure
$11.75
Silver Blue Fox Classic Vibrax 2 Fishing Lure Silver/Chrome/Blue Blue Fox Classic Vibrax 2 Fishing Lure Silver/Chrome/Purple Blue Fox Classic Vibrax 2 Fishing Lure Gold Blue Fox Classic Vibrax 2 Fishing Lure Copper Blue Fox Classic Vibrax 2 Fishing Lure + 2 more
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Bomber Lures
Bomber Deep Flat A 3/8 oz Fishing Lure
From $11.25
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Fire Tiger Bomber Deep Flat A 3/8 oz Fishing Lure Chartreuse/Black Scales Bomber Deep Flat A 3/8 oz Fishing Lure Pearl Shad Bomber Deep Flat A 3/8 oz Fishing Lure Silver Flash Bomber Deep Flat A 3/8 oz Fishing Lure + 1 more
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Rebel
Rebel Raider 1/8 oz Fishing Lure - Silver Flash/Black
$10.99
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Rebel
Rebel Deep Wee Crawfish 3/8 oz Fishing Lure - Chartreuse/Green Back
$11.50
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Rebel
Rebel Hellgrammite 3/32 oz Fishing Lure - Mature
$11.50
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Bomber Lures
Bomber Fat Free Fingerling 3/8 oz Fishing Lure - Tennessee Shad
$12.25
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793,207 marketplace ratings 4.6★ average

eBay

764,027

ratings · 99.8% positive

Amazon

26,221

ratings · 4.6★

Walmart

1,840

ratings · 4.5★

TikTok Shop

1,098

ratings · 4.5★

Best Buy

21

ratings · 4.38★

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100,000+ units sold

As of August 2026 · Counts are lifetime; ratings and percentages reflect the last 12 months

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