Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

462 products
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Eagle Claw
Eagle Claw Trokar Big Nasty Bucktail Jig Saltwater Fishing Lure - Pink
$12.50
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Cotton Cordell
Cotton Cordell Wally Diver Triple Threat Fishing Lures
$16.50
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Cotton Cordell
Cotton Cordell Big O Super Spot Triple Threat Fishing Lures
$16.75
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Cotton Cordell
Cotton Cordell Big O Triple Threat Fishing Lures
$17.75
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Luhr-Jensen
Luhr Jensen Jet Diver Fishing Lure
From $7.75
Batman/Fire Tiger/Sparkle Luhr Jensen Jet Diver Fishing Lure - Forza Sports Metallic Copper Luhr Jensen Jet Diver Fishing Lure - Forza Sports Blue/Chartreuse UV Luhr Jensen Jet Diver Fishing Lure - Forza Sports Chartreuse Crystal Luhr Jensen Jet Diver Fishing Lure - Forza Sports Watermelon/Black Tiger Luhr Jensen Jet Diver Fishing Lure - Forza Sports Fluorescent Green/Chartreuse UV Luhr Jensen Jet Diver Fishing Lure - Forza Sports Fluorescent Chartreuse/Green UV Luhr Jensen Jet Diver Fishing Lure - Forza Sports + 4 more
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Luhr-Jensen
Luhr Jensen Coyote Cyclone Flasher Fishing Lure
From $10.50
Fish Candy/Purple Moon Jelly UV Luhr Jensen Coyote Cyclone Flasher Fishing Lure - Forza Sports Froggy Glow/Moon Jelly Luhr Jensen Coyote Cyclone Flasher Fishing Lure - Forza Sports
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Luhr-Jensen
Luhr Jensen Kwikfish Xtreme Crankbait
From $7.99
Bubba Luhr Jensen Kwikfish Xtreme Crankbait - Forza Sports Blazin Blue UV Luhr Jensen Kwikfish Xtreme Crankbait - Forza Sports Silver/Chartreuse Head Luhr Jensen Kwikfish Xtreme Crankbait - Forza Sports
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Luhr-Jensen
Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure
From $7.50
Blazin Blue UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure - Forza Sports Blazin Purple/Pink UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure - Forza Sports Blue Chrome/Pink Streak Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure - Forza Sports Fluorescent Red Fire Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure - Forza Sports Blue/Chartreuse UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure - Forza Sports Blazin Pink UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure - Forza Sports + 3 more
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Luhr-Jensen
Luhr Jensen Krocodile Treble Hook Fishing Lure
From $7.25
Chrome/Blue Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Everglo Flourescent Green Side Stripe Luhr Jensen Krocodile Treble Hook Fishing Lure Hammered Chrome/Neon Blue Side Stripe Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Flourescent Green Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Chartreuse/Fire Wing Luhr Jensen Krocodile Treble Hook Fishing Lure Brass/Fire Red Tiger & Tail Luhr Jensen Krocodile Treble Hook Fishing Lure Metallic Perch Luhr Jensen Krocodile Treble Hook Fishing Lure Hammered Chrome Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Red Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Hammered Chrome/Fire Side Stripe Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Green Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Fire Tiger Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Green Mackerel Luhr Jensen Krocodile Treble Hook Fishing Lure - Forza Sports + 10 more
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Heddon
Heddon Sonar Flash 1/4 oz Fishing Lure
$10.99
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Gold Heddon Sonar Flash 1/4 oz Fishing Lure - Forza Sports
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Bomber Lures
Bomber 1 1/4 oz Slab Spoon Fishing Lure
$8.75
Fluorescent Yellow Bomber 1 1/4 oz Slab Spoon Fishing Lure - Forza Sports White Bomber 1 1/4 oz Slab Spoon Fishing Lure - Forza Sports Silver Black Bomber 1 1/4 oz Slab Spoon Fishing Lure - Forza Sports
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Bomber Lures
Bomber Model A 3/8 oz Fishing Lure
$11.25
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Black Pearl Bomber Model A 3/8 oz Fishing Lure - Forza Sports
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Booyah
Booyah Baits Tandem Blade 1/4 oz Fishing Lure
$11.99
Perch Booyah Baits Tandem Blade 1/4 oz Fishing Lure - Forza Sports
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Creek Chub
Creek Chub Striper Strike 2 1/8 oz Fishing Lure
From $11.75
Banana Creek Chub Striper Strike 2 1/8 oz Fishing Lure - Forza Sports Mackerel Creek Chub Striper Strike 2 1/8 oz Fishing Lure - Forza Sports
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Cotton Cordell
Cotton Cordell Red Fin 5/8 oz Fishing Lure - Chrome/Black Back
$12.25
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Bomber Lures
Bomber 7/8 oz Slab Spoon Fishing Lure - Metachrome
$8.75
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Rebel
Rebel Teeny Pop-R 1/8 oz Fishing Lure - Ol' Bass
$12.25
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Rebel
Rebel Teeny Pop-R 1/8 oz Fishing Lure - Silver/Black
$12.25
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Booyah
Booyah Baits Poppin' Pad Crasher Fishing Lure - Shad Frog
$12.25
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Rapala
Rapala Jointed Shallow Shad Rap 07 Fishing Lure
From $12.75
Baby Bass Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports Blue Shad Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports Clown Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports Purpledescent Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports Shad Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports Yellow Perch Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports + 3 more
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Rapala
Rapala Jointed Shallow Shad Rap 05 Fishing Lure
$12.99
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Crawdad Rapala Jointed Shallow Shad Rap 05 Fishing Lure - Forza Sports Shad Rapala Jointed Shallow Shad Rap 05 Fishing Lure - Forza Sports
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Rebel
Rebel Super Pop-R 5/16 oz Fishing Lure
$12.25
Baby Bass Rebel Super Pop - R 5/16 oz Fishing Lure - Forza Sports Blue Darter Rebel Super Pop - R 5/16 oz Fishing Lure - Forza Sports Sun Perch Rebel Super Pop - R 5/16 oz Fishing Lure - Forza Sports
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Rapala
Rapala Ultra Light Minnow 04 Fishing Lure
$14.50
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Gold Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports Silver Blue Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports
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Storm
Storm WildEye Live Shrimp 03 Fishing Lures (3-Pack)
From $9.99
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Chartreuse Silver Storm WildEye Live Shrimp 03 Fishing Lures (3 - Pack) - Forza Sports Rootbeer Gold Storm WildEye Live Shrimp 03 Fishing Lures (3 - Pack) - Forza Sports
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Rapala
Rapala Jigging Shad Rap 02 Fishing Lure
$12.50
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Glow Clown Rapala Jigging Shad Rap 02 Fishing Lure - Forza Sports Orange Tiger UV Rapala Jigging Shad Rap 02 Fishing Lure - Forza Sports Silver Rapala Jigging Shad Rap 02 Fishing Lure - Forza Sports
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Rapala
Rapala Shad Rap 09 Fishing Lure
$15.75
Firetiger Rapala Shad Rap 09 Fishing Lure - Forza Sports Hot Tiger Rapala Shad Rap 09 Fishing Lure - Forza Sports Shad Rapala Shad Rap 09 Fishing Lure - Forza Sports
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Rapala
Rapala Scatter Rap Minnow 11 Fishing Lure
$17.50
Silver Fishing lure with a white body and black top on a white background Silver Fluorescent Chartreuse Fishing lure with a white and green body on a white background Yellow Perch Fishing lure with a striped body and treble hooks on a white background
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Rapala
Rapala Skitter Walk 08 Fishing Lure
$17.25
Blue Mullet Rapala Skitter Walk 08 Fishing Lure - Forza Sports Holographic Silver Rapala Skitter Walk 08 Fishing Lure - Forza Sports
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Storm
Storm WildEye Live Gizzard Shad 04 Fishing Lures (3-Pack)
$13.25
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Olive Back Storm WildEye Live Gizzard Shad 04 Fishing Lures (3 - Pack) - Forza Sports Natural Storm WildEye Live Gizzard Shad 04 Fishing Lures (3 - Pack) - Forza Sports
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Rapala
Rapala Saltwater Skitter Walk 11 Fishing Lure
$17.25
Chrome Rapala Saltwater Skitter Walk 11 Fishing Lure Rapala Redhead Rapala Saltwater Skitter Walk 11 Fishing Lure Rapala
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Rapala
Rapala Shad Rap 05 Fishing Lure
$15.75
Bluegill Realistic fishing lure with a detailed design on a white background Crawdad Fishing lure with a shiny orange and brown body on a white background Firetiger Fishing lure with a green and yellow body and black stripes on a white background Holographic Blue Shiner Colorful fishing lure with a white background + 1 more
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Storm
Storm WildEye Live Gizzard Shad 03 Fishing Lures (3-Pack)
From $12.50
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Natural Storm WildEye Live Gizzard Shad 03 Fishing Lures (3 - Pack) - Forza Sports Olive Back Storm WildEye Live Gizzard Shad 03 Fishing Lures (3 - Pack) - Forza Sports
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Rapala
Rapala Skitter Pop Saltwater 12 Fishing Lure
From $20.25
Blue Chartreuse Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Fire Chartreuse Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Green Mackerel Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Mullet Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala Redhead Rapala Skitter Pop Saltwater 12 Fishing Lure Rapala + 2 more
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Rapala
Rapala X-Rap SubWalk 09 Fishing Lure
$19.25
Gold Rapala X - Rap SubWalk 09 Fishing Lure - Forza Sports Red Ghost Rapala X - Rap SubWalk 09 Fishing Lure - Forza Sports
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Rapala
Rapala Shallow Shad Rap 09 Fishing Lure
From $13.99
Baby Bass Rapala Shallow Shad Rap 09 Fishing Lure - Forza Sports Blue Gill Rapala Shallow Shad Rap 09 Fishing Lure - Forza Sports Blue Rapala Shallow Shad Rap 09 Fishing Lure - Forza Sports
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Rapala
Rapala Super Shad Rap 14 Fishing Lure
$23.75
Firetiger Rapala Super Shad Rap 14 Fishing Lure - Forza Sports Redhead Rapala Super Shad Rap 14 Fishing Lure - Forza Sports