Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

488 products
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Booyah
Booyah Baits 1/2 oz Buzzbait - Black
$10.75
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Heddon
Heddon Wounded Zara Spook 3/4 oz Fishing Lure
$13.25
Black Shiner Heddon Wounded Zara Spook 3/4 oz Fishing Lure - Forza Sports
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Booyah
Booyah Baits 1/2 oz Buzzbait - Chartreuse Shad
$10.75
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Cotton Cordell
Cotton Cordell Super Spot 1/4 oz Fishing Lure
$9.99
Chrome/Black Cotton Cordell Super Spot 1/4 oz Fishing Lure Chrome/Blue Cotton Cordell Super Spot 1/4 oz Fishing Lure
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Booyah
Booyah Baits 1/2 oz Buzzbait - White/Chartreuse Shad
$10.75
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Booyah
Booyah Baits 1/2 oz Buzzbait - Snow White Shad
$10.75
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Rebel
Rebel Tracdown 3/8 oz Minnow Fishing Lure
$10.99
Slick Black Minnow Rebel Tracdown 3/8 oz Minnow Fishing Lure - Forza Sports
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Cotton Cordell
Cotton Cordell Ripplin Red Fin 3/8 oz Fishing Lure
$11.99
Chrome/Blue Back Cotton Cordell Ripplin Red Fin 3/8 oz Fishing Lure - Forza Sports
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Rebel
Rebel Bumble Bug 7/64 oz Fishing Lure - Horse Fly
$11.50
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Rebel
Rebel Deep Teeny Wee Crawfish 1/9 oz Fishing Lure - Chartreuse/Green Back
$11.50
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Rebel
Rebel Deep Teeny Wee Crawfish 1/9 oz Fishing Lure - Cajun Crawdad
$11.50
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Rapala
Rapala X-Rap Saltwater 10 Fishing Lure - Glass Ghost
$18.25
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Rapala
Rapala Jointed Shad Rap 05, Fishing Lure
$14.99 $15.75
Shad Rapala Jointed Shad Rap 05, Fishing Lure - Forza Sports
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Rapala
Rapala Jointed Shad Rap 07 Fishing Lure - Shad
$14.99 $15.75
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Rapala
Rapala Jointed Shad Rap 07 Fishing Lure - Purpledescent
$14.25
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Storm
Storm WildEye Live Brook Trout Fishing Lures (3 Pack)
$8.99
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Eagle Claw
Eagle Claw Trokar Big Nasty Bucktail Jig Saltwater Fishing Lure - Pink
$12.50
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Cotton Cordell
Cotton Cordell Big O Super Spot Triple Threat Fishing Lures
$16.75
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Luhr-Jensen
Luhr Jensen Coyote Cyclone Flasher Fishing Lure
From $10.50
Fish Candy/Purple Moon Jelly UV Luhr Jensen Coyote Cyclone Flasher Fishing Lure Froggy Glow/Moon Jelly Luhr Jensen Coyote Cyclone Flasher Fishing Lure
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Luhr-Jensen
Luhr Jensen Krocodile Treble Hook Fishing Lure
From $7.25
Chrome/Blue Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Everglo Flourescent Green Side Stripe Luhr Jensen Krocodile Treble Hook Fishing Lure Hammered Chrome/Neon Blue Side Stripe Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Flourescent Green Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Chartreuse/Fire Wing Luhr Jensen Krocodile Treble Hook Fishing Lure Brass/Fire Red Tiger & Tail Luhr Jensen Krocodile Treble Hook Fishing Lure Metallic Perch Luhr Jensen Krocodile Treble Hook Fishing Lure Hammered Chrome Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Red Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Hammered Chrome/Fire Side Stripe Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Green Prism Lite Luhr Jensen Krocodile Treble Hook Fishing Lure Fire Tiger Luhr Jensen Krocodile Treble Hook Fishing Lure Chrome/Green Mackerel Luhr Jensen Krocodile Treble Hook Fishing Lure + 10 more
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Heddon
Heddon Sonar Flash 1/4 oz Fishing Lure
$10.99
Gold Heddon Sonar Flash 1/4 oz Fishing Lure
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Bomber Lures
Bomber 1 1/4 oz Slab Spoon Fishing Lure
$8.75
Fluorescent Yellow Bomber 1 1/4 oz Slab Spoon Fishing Lure White Bomber 1 1/4 oz Slab Spoon Fishing Lure Silver Black Bomber 1 1/4 oz Slab Spoon Fishing Lure
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Bomber Lures
Bomber Model A 3/8 oz Fishing Lure
$11.25
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Black Pearl Bomber Model A 3/8 oz Fishing Lure
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Booyah
Booyah Baits Tandem Blade 1/4 oz Fishing Lure
$11.99
Perch Booyah Baits Tandem Blade 1/4 oz Fishing Lure
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Creek Chub
Creek Chub Striper Strike 2 1/8 oz Fishing Lure
From $11.75
Banana Creek Chub Striper Strike 2 1/8 oz Fishing Lure Mackerel Creek Chub Striper Strike 2 1/8 oz Fishing Lure
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Cotton Cordell
Cotton Cordell Red Fin 5/8 oz Fishing Lure - Chrome/Black Back
$12.25
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Bomber Lures
Bomber 7/8 oz Slab Spoon Fishing Lure - Metachrome
$8.75
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Rebel
Rebel Teeny Pop-R 1/8 oz Fishing Lure - Ol' Bass
$12.25
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Rebel
Rebel Teeny Pop-R 1/8 oz Fishing Lure - Silver/Black
$12.25
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Booyah
Booyah Baits Poppin' Pad Crasher Fishing Lure - Shad Frog
$12.25
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Rapala
Rapala Jointed Shallow Shad Rap 07 Fishing Lure
From $12.75
Baby Bass Rapala Jointed Shallow Shad Rap 07 Fishing Lure Blue Shad Rapala Jointed Shallow Shad Rap 07 Fishing Lure Clown Rapala Jointed Shallow Shad Rap 07 Fishing Lure Purpledescent Rapala Jointed Shallow Shad Rap 07 Fishing Lure Shad Rapala Jointed Shallow Shad Rap 07 Fishing Lure Yellow Perch Rapala Jointed Shallow Shad Rap 07 Fishing Lure - Forza Sports + 3 more
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Rapala
Rapala Jointed Shallow Shad Rap 05 Fishing Lure
$12.99
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Crawdad Rapala Jointed Shallow Shad Rap 05 Fishing Lure Shad Rapala Jointed Shallow Shad Rap 05 Fishing Lure
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Rebel
Rebel Super Pop-R 5/16 oz Fishing Lure
$12.25
Baby Bass Rebel Super Pop-R 5/16 oz Fishing Lure Blue Darter Rebel Super Pop-R 5/16 oz Fishing Lure Sun Perch Rebel Super Pop-R 5/16 oz Fishing Lure
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Rapala
Rapala Ultra Light Minnow 04 Fishing Lure
From $14.50
Gold Rapala Ultra Light Minnow 04 Fishing Lure Silver Blue Rapala Ultra Light Minnow 04 Fishing Lure Chrome Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports Firetiger Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports Rainbow Trout Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports Shad Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports Trout Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports Yellow Perch Rapala Ultra Light Minnow 04 Fishing Lure - Forza Sports + 5 more
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Storm
Storm WildEye Live Shrimp 03 Fishing Lures (3-Pack)
From $9.99
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Chartreuse Silver Storm WildEye Live Shrimp 03 Fishing Lures (3-Pack) Rootbeer Gold Storm WildEye Live Shrimp 03 Fishing Lures (3-Pack)
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Rapala
Rapala Jigging Shad Rap 02 Fishing Lure
$12.50
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Glow Clown Rapala Jigging Shad Rap 02 Fishing Lure Orange Tiger UV Rapala Jigging Shad Rap 02 Fishing Lure Silver Rapala Jigging Shad Rap 02 Fishing Lure - Forza Sports
793,207 marketplace ratings 4.6★ average

eBay

764,027

ratings · 99.8% positive

Amazon

26,221

ratings · 4.6★

Walmart

1,840

ratings · 4.5★

TikTok Shop

1,098

ratings · 4.5★

Best Buy

21

ratings · 4.38★

Target Plus

Authorized Seller

100,000+ units sold

As of August 2026 · Counts are lifetime; ratings and percentages reflect the last 12 months

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