Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

488 products
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Rebel
Rebel Raider 1/8 oz Fishing Lure - Citrus Shad
$10.99
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Rebel
Rebel Bumble Bug 7/64 oz Fishing Lure - Fire Bug
$11.50
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Rebel
Rebel Bumble Bug 7/64 oz Fishing Lure - June Bug
$11.50
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Rebel
Rebel Bighopper 1/4 oz Fishing Lure - Brown Cricket
$11.50
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Rebel
Rebel Crickhopper Popper 3/16 oz Fishing Lure - Yellow/Black
$11.50
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Rapala
Rapala X-Rap Shad Shallow 06 Fishing Lure - Silver
$16.50
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Storm
Storm WildEye Live Pike Fishing Lures
$12.75
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Bomber Lures
Bomber Fat Free Shad Fingerling 3/8 oz Fishing Lure - Dance's Citrus Shad
$11.99
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YUM Baits
YUM Baits YUMbrella Money Head Fishing Jigs - 1/4 oz
$10.75
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Storm
Storm Hot 'N Tot Madflash 07 Fishing Lure - Pearl Ghost Flash
$12.99
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Bomber Lures
Bomber Square A 3/8 oz Fishing Lure
$9.75
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Baby Bass/Orange Belly Bomber Square A 3/8 oz Fishing Lure
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Rebel
Rebel Jointed 5/16 oz Minnow Fishing Lure
$11.50
Silver/Black Rebel Jointed 5/16 oz Minnow Fishing Lure Gold/Black Rebel Jointed 5/16 oz Minnow Fishing Lure Silver/Blue Rebel Jointed 5/16 oz Minnow Fishing Lure
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Rapala
Rapala Rattlin' Rapala 08, Fishing Lure
$11.50
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Holographic Shad Rapala Rattlin' Rapala 08, Fishing Lure
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Williamson
Williamson Live Ballyhoo Combo Rig Fishing Lure - 10.5"
$20.25
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Hot Pink/Blue Williamson Live Ballyhoo Combo Rig Fishing Lure - 10.5" - Forza Sports Bonito/Blue Williamson Live Ballyhoo Combo Rig Fishing Lure - 10.5"
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Rebel
Rebel Deep Teeny Wee Crawfish 1/9 oz Fishing Lure - Stream Crawfish
$11.50
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Bomber Lures
Bomber Jig-N-Eel Striper Fishing Jig
From $11.99
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Yellow Bomber Jig-N-Eel Striper Fishing Jig White Bomber Jig-N-Eel Striper Fishing Jig
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Bomber Lures
Bomber Saltwater Low Pitch Badonk-A-Donk 1/2 oz Fishing Lure
$12.99
Bone/Orng Mouth Bomber Saltwater Low Pitch Badonk-A-Donk 1/2 oz Fishing Lure Bomber Lures
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Heddon
Heddon Rattlin' Spook 3/4 oz Fishing Lure
$13.50
Bone Heddon Rattlin' Spook 3/4 oz Fishing Lure
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Heddon
Heddon One Knocker Spook 3/4 oz Saltwater Fishing Lure
$13.99
Bone Heddon One Knocker Spook 3/4 oz Saltwater Fishing Lure Heddon
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Rapala
Rapala X-Rap Shad Shallow 06 Fishing Lure - Yellow Perch
$16.50
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Heddon
Heddon Lucky 13 5/8 oz Fishing Lure
$12.25
Red Head Heddon Lucky 13 5/8 oz Fishing Lure
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Booyah
Booyah Baits Pikee 1/2 oz Fishing Lure
$12.75
Red Craw/Nickel & Black Willows Booyah Baits Pikee 1/2 oz Fishing Lure Midnight/Nickel Willows Booyah Baits Pikee 1/2 oz Fishing Lure
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Booyah
Booyah Baits Mini Shad 3/16 oz Fishing Lure
$11.99
Golden Shiner Booyah Baits Mini Shad 3/16 oz Fishing Lure Purple Glimmer Shad Booyah Baits Mini Shad 3/16 oz Fishing Lure
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Bomber Lures
Bomber Triple Threat 1/4 oz Fishing Lures
$17.75
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Heddon
Heddon Tiny Crazy Crawler 1/4 oz Fishing Lure
$13.25
Bullfrog Heddon Tiny Crazy Crawler 1/4 oz Fishing Lure Black Hornet Heddon Tiny Crazy Crawler 1/4 oz Fishing Lure Fluorescent Green Crawdad Heddon Tiny Crazy Crawler 1/4 oz Fishing Lure Yellow Hornet Heddon Tiny Crazy Crawler 1/4 oz Fishing Lure + 1 more
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Heddon
Heddon Super Spook 7/8 oz Freshwater Fishing Lure
$13.25
Frog Heddon Super Spook 7/8 oz Freshwater Fishing Lure Black Shiner Shad Heddon Super Spook 7/8 oz Freshwater Fishing Lure - Forza Sports Foxy Shad Heddon Super Spook 7/8 oz Freshwater Fishing Lure - Forza Sports Foxy Momma Heddon Super Spook 7/8 oz Freshwater Fishing Lure Wounded Shad Heddon Super Spook 7/8 oz Freshwater Fishing Lure - Forza Sports Florida Bass Heddon Super Spook 7/8 oz Freshwater Fishing Lure - Forza Sports Lake Fork Shad Heddon Super Spook 7/8 oz Freshwater Fishing Lure - Forza Sports Okie Shad Heddon Super Spook 7/8 oz Freshwater Fishing Lure - Forza Sports Flitter Shad Heddon Super Spook 7/8 oz Freshwater Fishing Lure + 6 more
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Heddon
Heddon Tiny Torpedo 1/4 oz Fishing Lure - Black Shore Minnow
$11.50
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Booyah
Booyah Baits Double Willow Blade 1/2 oz Fishing Lure
$11.99
Snow White Booyah Baits Double Willow Blade 1/2 oz Fishing Lure Chartreuse Booyah Baits Double Willow Blade 1/2 oz Fishing Lure Silver Shad Booyah Baits Double Willow Blade 1/2 oz Fishing Lure Satin Silver Glimmer Booyah Baits Double Willow Blade 1/2 oz Fishing Lure Gold Shiner Booyah Baits Double Willow Blade 1/2 oz Fishing Lure Wounded Shad Booyah Baits Double Willow Blade 1/2 oz Fishing Lure Citrus Shad Booyah Baits Double Willow Blade 1/2 oz Fishing Lure White Chartreuse Booyah Baits Double Willow Blade 1/2 oz Fishing Lure + 5 more
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YUM Baits
YUM Baits Ultralight Yumbrella Fishing Lure
$15.75
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YUM Baits
YUM Baits Yumbrella Fishing Lure Accessory Kit
$15.75
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Heddon
Heddon Triple Threat Varying Weights Fishing Lures
$17.75
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YUM Baits
YUM Baits Yumbrella 3-Wire Fishing Lure Kit
$18.50
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YUM Baits
YUM Baits 7" Multi-Swimming Rig Yumbrella Fishing Lure
From $16.50
Olive Drab Polymer YUM Baits 7" Multi-Swimming Rig Yumbrella Fishing Lure Tennessee Special YUM Baits 7" Multi-Swimming Rig Yumbrella Fishing Lure
Quick buy
YUM Baits
YUM Baits Flash Mob Jr. Yumbrella Fishing Lure
$18.25
Colorado Blade YUM Baits Flash Mob Jr. Yumbrella Fishing Lure Willow Blade YUM Baits Flash Mob Jr. Yumbrella Fishing Lure
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Rebel
Rebel 1/8 oz Minnow Fishing Lure
$9.99
Silver/Black Rebel 1/8 oz Minnow Fishing Lure - Forza Sports Silver/Blue Rebel 1/8 oz Minnow Fishing Lure Bass Rebel 1/8 oz Minnow Fishing Lure Fire Tiger Rebel 1/8 oz Minnow Fishing Lure + 1 more
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Rebel
Rebel 5/64 oz Slick Body Minnow Fishing Lure
$9.99
Silver/Black Back Rebel 5/64 oz Slick Body Minnow Fishing Lure - Forza Sports Bass Rebel 5/64 oz Slick Body Minnow Fishing Lure Fire Tiger Rebel 5/64 oz Slick Body Minnow Fishing Lure Silver/Blue Back Rebel 5/64 oz Slick Body Minnow Fishing Lure + 1 more
793,207 marketplace ratings 4.6★ average

eBay

764,027

ratings · 99.8% positive

Amazon

26,221

ratings · 4.6★

Walmart

1,840

ratings · 4.5★

TikTok Shop

1,098

ratings · 4.5★

Best Buy

21

ratings · 4.38★

Target Plus

Authorized Seller

100,000+ units sold

As of August 2026 · Counts are lifetime; ratings and percentages reflect the last 12 months

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