[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2026-06-04T11:55:59-04:00","body_html":"\u003cp\u003eShop quality fishing gear at Forza Sports. Available fishing tools from fishing line to fishing rod, reels, fishing lures, and fingerless gloves. Ideal for all anglers seeking the perfect catch.\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2026-06-04T10:33:41-04:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":278973350023,"handle":"fishing-lures-hard-bait-lures","title":"Hard Bait Fishing Lures","updated_at":"2026-06-04T10:33:40-04:00","body_html":"\u003cp data-start=\"1483\" data-end=\"1747\"\u003eFrom weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.\u003c\/p\u003e","published_at":"2023-09-14T11:54:30-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Hard Bait Lures"}],"published_scope":"web","image":{"created_at":"2025-06-29T00:19:53-04:00","alt":"Hard Bait Fishing Lures - Forza Sports","width":1200,"height":284,"src":"\/\/forzasports.com\/cdn\/shop\/collections\/Forzasports-categoryimage-lures-2546x602_3c354acd-9886-4ab4-a3ec-5c55e6db194f-78044310.jpg?v=1751170794"}},{"id":288924336263,"handle":"vmc","title":"VMC","updated_at":"2026-06-04T10:33:34-04:00","body_html":"","published_at":"2024-07-25T04:20:13-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"VMC"}],"published_scope":"web"}]
TechSet® technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head motion when jigged. Low profile elongated bucktail fibers maintain shape and creates life-like action. UV BRIGHT Finish reflects more light energy, strengthening the lure’s visibility.
