Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

488 products
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Booyah
Booyah Baits Pad Crasher 1/2 oz Fishing Lure
$12.25
Swamp Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Leopard Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Cricket Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Bullfrog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Albino Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Kuro Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Dart Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Shad Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure Aqua Frog Booyah Baits Pad Crasher 1/2 oz Fishing Lure + 6 more
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Rebel
Rebel Big Crawfish 7/16 oz Fishing Lure
$11.50
Chartreuse Crawfish Rebel Big Crawfish 7/16 oz Fishing Lure Cajun Crawdad Rebel Big Crawfish 7/16 oz Fishing Lure Stream Crawfish Rebel Big Crawfish 7/16 oz Fishing Lure Nest Robber Rebel Big Crawfish 7/16 oz Fishing Lure Brown Crawfish Rebel Big Crawfish 7/16 oz Fishing Lure + 2 more
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Rebel
Rebel Jumpin' Minnow 1/2 oz Fishing Lure
$12.25
Bone Rebel Jumpin' Minnow 1/2 oz Fishing Lure Silver/Black Rebel Jumpin' Minnow 1/2 oz Fishing Lure Silver/Blue Rebel Jumpin' Minnow 1/2 oz Fishing Lure
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Rebel
Rebel Pro Pop-R Plus 1/4 oz Fishing Lure - Red Eye Perch
$12.25
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Cotton Cordell
Cotton Cordell Jointed Red Fin 5/8 oz Fishing Lure
$12.25
Smoky Joe Cotton Cordell Jointed Red Fin 5/8 oz Fishing Lure Red Head Cotton Cordell Jointed Red Fin 5/8 oz Fishing Lure
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Cotton Cordell
Cotton Cordell Suspending Ripplin Red Fin 3/8 oz Fishing Lure
From $9.25
Chrome/Blue Cotton Cordell Suspending Ripplin Red Fin 3/8 oz Fishing Lure Chrome/Black Cotton Cordell Suspending Ripplin Red Fin 3/8 oz Fishing Lure
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Rebel
Rebel Pop'N Frog 3/16 oz Fishing Lure - Cricket Frog
$10.75
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Cotton Cordell
Cotton Cordell Big O 1/4 oz Fishing Lure
$11.99
Crawdad Cotton Cordell Big O 1/4 oz Fishing Lure
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Smithwick
Smithwick Super Rogue 3/8 oz Fishing Lure
$12.50
Tiger Roan Smithwick Super Rogue 3/8 oz Fishing Lure Lazer Craw Smithwick Super Rogue 3/8 oz Fishing Lure Chrome/Black/Orange Belly Smithwick Super Rogue 3/8 oz Fishing Lure Chrome/Blue/Orange Belly Smithwick Super Rogue 3/8 oz Fishing Lure + 1 more
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Booyah
Booyah Baits Pond Magic 3/16 oz Fishing Lure
$9.99
Red Ant Booyah Baits Pond Magic 3/16 oz Fishing Lure Firebug Booyah Baits Pond Magic 3/16 oz Fishing Lure
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Rapala
Rapala Jigging Rap W2 Fishing Lure
$12.99
Chrome Blue Rapala Jigging Rap W2 Fishing Lure Clown Rapala Jigging Rap W2 Fishing Lure Perch Rapala Jigging Rap W2 Fishing Lure
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Bomber Lures
Bomber Saltwater Heavy Duty Long-A 7/8 oz Fishing Lure
$14.50
Fire River Minnow Bomber Saltwater Heavy Duty Long-A 7/8 oz Fishing Lure Bomber Lures
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Heddon
Heddon Crazy Crawler 5/8 oz Fishing Lure
$13.25
Fluorescent Green Crawdad Heddon Crazy Crawler 5/8 oz Fishing Lure
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Heddon
Heddon Zara Spook 3/4 oz Fishing Lure
$13.25
Bone Heddon Zara Spook 3/4 oz Fishing Lure Clear Heddon Zara Spook 3/4 oz Fishing Lure Flash Bass Heddon Zara Spook 3/4 oz Fishing Lure Gold Finish/Redhead Heddon Zara Spook 3/4 oz Fishing Lure Gold Finish/Blue Shad Heddon Zara Spook 3/4 oz Fishing Lure Gold Finish/Shad Heddon Zara Spook 3/4 oz Fishing Lure Flourescent Green Crawdad Heddon Zara Spook 3/4 oz Fishing Lure Natural Perch Heddon Zara Spook 3/4 oz Fishing Lure Black Shiner Heddon Zara Spook 3/4 oz Fishing Lure Natural Leopard Frog Heddon Zara Spook 3/4 oz Fishing Lure Nickel Plate Heddon Zara Spook 3/4 oz Fishing Lure Redhead Heddon Zara Spook 3/4 oz Fishing Lure Flitter Shad Heddon Zara Spook 3/4 oz Fishing Lure - Forza Sports Black Shore Minnow Heddon Zara Spook 3/4 oz Fishing Lure Baby Bass Heddon Zara Spook 3/4 oz Fishing Lure Bullfrog Heddon Zara Spook 3/4 oz Fishing Lure + 13 more
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Heddon
Heddon Feather Dressed Super Spook Jr 1/2 oz Fishing Lure
$13.25
Clear Heddon Feather Dressed Super Spook Jr 1/2 oz Fishing Lure Bone Heddon Feather Dressed Super Spook Jr 1/2 oz Fishing Lure
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Rapala
Rapala X-Rap Xtreme Actions Slashbait 14 Fishing Lure - Glass Ghost
$23.75
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Rapala
Rapala Shad Rap 04, Fishing Lure
$15.75
Shad Rapala Shad Rap 04, Fishing Lure
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Rapala
Rapala Glass Shad Rap 07 Fishing Lure - Glass Black
$14.25
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Bomber Lures
Bomber Saltwater Wind-Cheater 3/4 oz Fishing Lure
$13.50
Silver/Blue Bomber Saltwater Wind-Cheater 3/4 oz Fishing Lure Bomber Lures Silver/Redhead Bomber Saltwater Wind-Cheater 3/4 oz Fishing Lure Bomber Lures
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Bomber Lures
Bomber Saltwater High Pitch Badonk-A-Donk 3/4 oz Fishing Lure
$12.99
Bone/Orng Mouth Bomber Saltwater High Pitch Badonk-A-Donk 3/4 oz Fishing Lure Bomber Lures
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Storm
Storm Wildeye Live Bluegill Fishing Lures (3-Pack)
From $14.25
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Booyah
Booyah Baits Poppin' Pad Crasher Fishing Lure - Bull Frog
$12.25
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VMC
VMC 1/8 oz. Neon Moon Eye Jig - 4 Pack - Glow
$11.50
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Arbogast
Arbogast Buzz Plug 1 oz Fishing Lure
$11.99
Black Arbogast Buzz Plug 1 oz Fishing Lure Arbogast Perch Arbogast Buzz Plug 1 oz Fishing Lure Arbogast Frog/White Belly Arbogast Buzz Plug 1 oz Fishing Lure Arbogast Fire Tiger Arbogast Buzz Plug 1 oz Fishing Lure Arbogast Rat Arbogast Buzz Plug 1 oz Fishing Lure Arbogast + 2 more
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Heddon
Heddon Baby Torpedo 3/8 oz Fishing Lure
$10.99
Baby Bass Heddon Baby Torpedo 3/8 oz Fishing Lure Bullfrog Heddon Baby Torpedo 3/8 oz Fishing Lure
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Cotton Cordell
Cotton Cordell Pencil Popper Fishing Lure
$13.50
Chrome/Black Back Cotton Cordell Pencil Popper Fishing Lure Chrome/Blue Back Cotton Cordell Pencil Popper Fishing Lure Pearl Blue Cotton Cordell Pencil Popper Fishing Lure Pearl/Red Head Cotton Cordell Pencil Popper Fishing Lure Baby Blue Fish Cotton Cordell Pencil Popper Fishing Lure + 2 more
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Heddon
Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure
$13.25
Wounded Shad Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Florida Bass Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Lake Fork Shad Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Okie Shad Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Black Shore Shad Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Flitter Shad Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Foxy Shad Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure Frog Heddon Super Spook Jr. 1/2 oz. Freshwater Fishing Lure + 5 more
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Rapala
Rapala 1.5" Jigging Rap Fishing Lure
$13.25
Glow Rapala 1.5" Jigging Rap Fishing Lure Glow Pink Squirrel Rapala 1.5" Jigging Rap Fishing Lure Glow Slimy Lime Rapala 1.5" Jigging Rap Fishing Lure Headspin Rapala 1.5" Jigging Rap Fishing Lure Helsinki Shad Rapala 1.5" Jigging Rap Fishing Lure + 2 more
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Rapala
Rapala 1.25" Jigging Rap Fishing Lure
From $11.50
Fruit Punch Rapala 1.25" Jigging Rap Fishing Lure Glow Pink Squirrel Rapala 1.25" Jigging Rap Fishing Lure - Forza Sports Glow Slimy Lime Rapala 1.25" Jigging Rap Fishing Lure - Forza Sports Green Tiger UV Rapala 1.25" Jigging Rap Fishing Lure Glow Rapala 1.25" Jigging Rap Fishing Lure - Forza Sports Headspin Rapala 1.25" Jigging Rap Fishing Lure - Forza Sports + 3 more
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Rapala
Rapala 2.75" Rippin' Rap Fishing Lure
$14.25
Black Light Rapala 2.75" Rippin' Rap Fishing Lure Voodoo Haze Rapala 2.75" Rippin' Rap Fishing Lure Pearl Gray Shiner Rapala 2.75" Rippin' Rap Fishing Lure
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Rapala
Rapala Dives-To 12, Fishing Lure
$15.75 $18.99
Live Largemouth Bass Rapala Dives-To 12, Fishing Lure - Forza Sports Lemon Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Mule Rapala Dives-To 12, Fishing Lure - Forza Sports Old School Rapala Dives-To 12, Fishing Lure - Forza Sports Perch Rapala Dives-To 12, Fishing Lure - Forza Sports Pearl Grey Shiner Rapala Dives-To 12, Fishing Lure - Forza Sports Penguin Rapala Dives-To 12, Fishing Lure - Forza Sports Parrot Rapala Dives-To 12, Fishing Lure - Forza Sports Pumpkinseed Rapala Dives-To 12, Fishing Lure - Forza Sports Red Crawdad Rapala Dives-To 12, Fishing Lure - Forza Sports Live River Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Rootbeer Crawdad Rapala Dives-To 12, Fishing Lure - Forza Sports Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Smash Rapala Dives-To 12, Fishing Lure - Forza Sports Silver Rapala Dives-To 12, Fishing Lure - Forza Sports Yellow Perch Rapala Dives-To 12, Fishing Lure - Forza Sports Blue Back Herring Rapala Dives-To 12, Fishing Lure - Forza Sports Bluegill Rapala Dives-To 12, Fishing Lure - Forza Sports Live Bluegill Rapala Dives-To 12, Fishing Lure - Forza Sports Big Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Bleeding Olive Shiner Rapala Dives-To 12, Fishing Lure - Forza Sports Bream Rapala Dives-To 12, Fishing Lure - Forza Sports Blue Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Classic Craw Rapala Dives-To 12, Fishing Lure - Forza Sports Caribbean Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Chartreuse Rootbeer Craw Rapala Dives-To 12, Fishing Lure - Forza Sports Crystal Craw Rapala Dives-To 12, Fishing Lure - Forza Sports Chartreuse Brown Rapala Dives-To 12, Fishing Lure - Forza Sports Citrus Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Dark Brown Crawdad Rapala Dives-To 12, Fishing Lure - Forza Sports Demon Rapala Dives-To 12, Fishing Lure - Forza Sports Disco Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Firetiger Rapala Dives-To 12, Fishing Lure - Forza Sports Green Gizzard Shad Rapala Dives-To 12, Fishing Lure - Forza Sports Hot Mustard Rapala Dives-To 12, Fishing Lure - Forza Sports Helsinki Shad Rapala Dives-To 12, Fishing Lure - Forza Sports + 33 more
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Rapala
Rapala Deep Tail Dancer 07, Fishing Lure
$19.99 $26.99
Black Light Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Bleeding Tiger Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Black Wonderbread Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Flash Perch Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Flash Yellow Perch Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Glow Pink Squirrel Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Juicy Lucy Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Purpledescent Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Red Tiger Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Slimy Lime Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports Voodoo Haze Rapala Deep Tail Dancer 07, Fishing Lure - Forza Sports + 8 more
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Rapala
Rapala Flat Rap 08, Fishing Lure
$18.50 $26.99
Chrome Blue Rapala Flat Rap 08, Fishing Lure - Forza Sports Silver Blue Rapala Flat Rap 08, Fishing Lure - Forza Sports Silver Rapala Flat Rap 08, Fishing Lure - Forza Sports
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Rapala
Rapala Balsa Xtreme Minnow 07, Fishing Lure
$19.50 $26.99
Sold out
Firetiger Rapala Balsa Xtreme Minnow 07, Fishing Lure - Forza Sports Gold Shiner Rapala Balsa Xtreme Minnow 07, Fishing Lure - Forza Sports Perch Rapala Balsa Xtreme Minnow 07, Fishing Lure - Forza Sports Smelt Rapala Balsa Xtreme Minnow 07, Fishing Lure - Forza Sports Silver Rapala Balsa Xtreme Minnow 07, Fishing Lure - Forza Sports + 2 more
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Rapala
Rapala Dives-To Metal 20, Fishing Lure
$19.25 $26.99
Blue Back Herring Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Big Shad Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Chartreuse Lime Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Citrus Shad Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Disco Shad Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Green Gizzard Shad Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Helsinki Shad Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Old School Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Pearl Grey Shiner Rapala Dives-To Metal 20, Fishing Lure - Forza Sports Caribbean Shad Rapala Dives-To Metal 20, Fishing Lure - Forza Sports + 7 more
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Rapala
Rapala Twitchin' Rap 8, Fishing Lure
$16.75 $17.50
Purpledescent Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Pilchard Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Purple Chartreuse Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Red Belly Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Live River Shad Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Speckled Trout Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Hot Olive Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Bone Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Copper Flash Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Electric Chicken Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Gold Black Mullet Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Hot Bone Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports Mullet Rapala Twitchin' Rap 8, Fishing Lure - Forza Sports + 10 more
793,207 marketplace ratings 4.6★ average

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764,027

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Amazon

26,221

ratings · 4.6★

Walmart

1,840

ratings · 4.5★

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1,098

ratings · 4.5★

Best Buy

21

ratings · 4.38★

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100,000+ units sold

As of August 2026 · Counts are lifetime; ratings and percentages reflect the last 12 months

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