Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

488 products
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Rapala
Rapala Jointed Shad Rap 07 Fishing Lure
$14.25
Purpledescent Rapala Jointed Shad Rap 07 Fishing Lure - Forza Sports Baby Bass Rapala Jointed Shad Rap 07 Fishing Lure - Forza Sports Bleeding Hot Olive Rapala Jointed Shad Rap 07 Fishing Lure Silver Shad Rapala Jointed Shad Rap 07 Fishing Lure Yellow Perch Rapala Jointed Shad Rap 07 Fishing Lure Orange Fire UV Rapala Jointed Shad Rap 07 Fishing Lure - Forza Sports Clown Rapala Jointed Shad Rap 07 Fishing Lure - Forza Sports + 4 more
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Rebel
Rebel Wee Frog 3/8 oz Fishing Lure - Northern Leopard Frog
$11.50
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Rebel
Rebel Wee Frog 3/8 oz Fishing Lure - Chartreuse Frog
$11.50
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Booyah
Booyah Baits Baby Boo Jig Fishing Lure
$8.25
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Green Booyah Baits Baby Boo Jig Fishing Lure
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Rapala
Rapala Original Floating 18, Fishing Lure
From $15.50
Hot Steel Rapala Original Floating 18, Fishing Lure Bleeding Original Shad Rapala Original Floating 18, Fishing Lure Blue Rapala Original Floating 18, Fishing Lure - Forza Sports Firetiger Rapala Original Floating 18, Fishing Lure - Forza Sports Gold Fluorescent Red Rapala Original Floating 18, Fishing Lure - Forza Sports Perch Rapala Original Floating 18, Fishing Lure - Forza Sports Purpledescent Rapala Original Floating 18, Fishing Lure - Forza Sports Clown Rapala Original Floating 18, Fishing Lure - Forza Sports Gold Rapala Original Floating 18, Fishing Lure - Forza Sports Pike Rapala Original Floating 18, Fishing Lure - Forza Sports Rainbow Trout Rapala Original Floating 18, Fishing Lure - Forza Sports Silver Fluorescent Chartreuse Rapala Original Floating 18, Fishing Lure - Forza Sports Shiner Rapala Original Floating 18, Fishing Lure - Forza Sports Silver Rapala Original Floating 18, Fishing Lure - Forza Sports Brown Trout Rapala Original Floating 18, Fishing Lure - Forza Sports Vampire Rapala Original Floating 18, Fishing Lure - Forza Sports YellowPerch Rapala Original Floating 18, Fishing Lure - Forza Sports + 14 more
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Storm
Storm WildEye Live Perch 02 Fishing Lures (3-Pack) - Perch
$12.25
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Storm
Storm WildEye Live Crappie Fishing Lures (3-Pack)
From $14.25
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VMC
VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack
$9.50
Blue Fire UV VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack Chartreuse/Lime Green VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Fathead VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack Firetiger VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack Green Fire UV VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack Glow Chartreuse VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack Orange Fire UV VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack White VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack + 5 more
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Rapala
Rapala Jointed Shad Rap 04 Fishing Lure
From $10.99
Fire Crawdad Rapala Jointed Shad Rap 04 Fishing Lure Blue Shad Rapala Jointed Shad Rap 04 Fishing Lure Red Crawdad Rapala Jointed Shad Rap 04 Fishing Lure Brown Crawdad Rapala Jointed Shad Rap 04 Fishing Lure Crawdad Rapala Jointed Shad Rap 04 Fishing Lure Firetiger Rapala Jointed Shad Rap 04 Fishing Lure Perch Rapala Jointed Shad Rap 04 Fishing Lure Bleeding Hot Olive Rapala Jointed Shad Rap 04 Fishing Lure Bleeding Olive Flash Rapala Jointed Shad Rap 04 Fishing Lure Chartreuse Black Rapala Jointed Shad Rap 04 Fishing Lure Clown Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Hot Tiger Rapala Jointed Shad Rap 04 Fishing Lure Purpledescent Rapala Jointed Shad Rap 04 Fishing Lure Parrot Rapala Jointed Shad Rap 04 Fishing Lure Shad Rapala Jointed Shad Rap 04 Fishing Lure Silver Shad Rapala Jointed Shad Rap 04 Fishing Lure Walleye Rapala Jointed Shad Rap 04 Fishing Lure Yellow Perch Rapala Jointed Shad Rap 04 Fishing Lure Baby Bass Rapala Jointed Shad Rap 04 Fishing Lure Bleeding Blue Shad Rapala Jointed Shad Rap 04 Fishing Lure Bleeding Copper Flash Rapala Jointed Shad Rap 04 Fishing Lure Bleeding Original Shad Rapala Jointed Shad Rap 04 Fishing Lure + 19 more
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Booyah
Booyah Baits Buzzbait Fishing Lure
From $9.75
Snow White Shad Booyah Baits Buzzbait Fishing Lure White/Chartreuse Shad Booyah Baits Buzzbait Fishing Lure Chartreuse Shad Booyah Baits Buzzbait Fishing Lure Black Booyah Baits Buzzbait Fishing Lure Limetreuse Booyah Baits Buzzbait Fishing Lure Citrus Shad Booyah Baits Buzzbait Fishing Lure + 3 more
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Rapala
Rapala Jointed 07, Fishing Lure
$15.99 $16.99
Gold Rapala Jointed 07, Fishing Lure Blue Rapala Jointed 07, Fishing Lure - Forza Sports Brook Trout Rapala Jointed 07, Fishing Lure - Forza Sports Firetiger Rapala Jointed 07, Fishing Lure - Forza Sports Gold Fluorescent Red Rapala Jointed 07, Fishing Lure - Forza Sports Perch Rapala Jointed 07, Fishing Lure - Forza Sports Rainbow Trout Rapala Jointed 07, Fishing Lure - Forza Sports Silver Fluorescent Chartreuse Rapala Jointed 07, Fishing Lure - Forza Sports Silver Rapala Jointed 07, Fishing Lure - Forza Sports Brown Trout Rapala Jointed 07, Fishing Lure - Forza Sports Yellow Perch Rapala Jointed 07, Fishing Lure - Forza Sports + 8 more
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Rapala
Rapala Dives-To Series - 2" - 3/8 oz. - Delta
$8.25
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Luhr-Jensen
Luhr-Jensen Bolo Flex-i-Troll - 26" - Brass/Red
$9.25
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Luhr-Jensen
Luhr-Jensen Pet Spoon - 4 1/4" - 3/4 oz. - Chrome/Silver Prism-Lite
$7.99
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VMC
VMC Tokyo Rig Heavy Duty Flippin'
$6.99
Black Nickel VMC Tokyo Rig Heavy Duty Flippin' - Forza Sports
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Rebel
Rebel Hellgrammite 3/32 oz Fishing Lure - Molting
$11.50
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Rebel
Rebel Bumble Bug 7/64 oz Fishing Lure - Hornet
$11.50
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Luhr-Jensen
Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure
From $7.50
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Blazin Blue UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure Blazin Purple/Pink UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure Blue Chrome/Pink Streak Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure Fluorescent Red Fire Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure Blue/Chartreuse UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure Blazin Pink UV Luhr Jensen Kwikfish Xtreme Crankbait Fishing Lure + 3 more
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Storm
Storm Wildeye Swim Shad 06 Fishing Lure 3-Pack
$14.25
Golden Mullet Storm Wildeye Swim Shad 06 Fishing Lure 3-Pack Shiner Chartreuse Silver Storm Wildeye Swim Shad 06 Fishing Lure 3-Pack
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Rapala
Rapala X-Rap 04, Fishing Lure
From $18.25
Brook Trout Rapala X-Rap 04, Fishing Lure Hot Mustard Muddler Rapala X-Rap 04, Fishing Lure Olive Green Muddler Rapala X-Rap 04, Fishing Lure - Forza Sports Rainbow Trout Rapala X-Rap 04, Fishing Lure - Forza Sports Silver Rapala X-Rap 04, Fishing Lure - Forza Sports Brown Trout Rapala X-Rap 04, Fishing Lure - Forza Sports Yellow Perch Rapala X-Rap 04, Fishing Lure - Forza Sports + 4 more
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Rapala
Rapala X-Rap Jointed Shad 13, Fishing Lure
From $23.99
Silver Blue Rapala X-Rap Jointed Shad 13, Fishing Lure Yellow Perch Rapala X-Rap Jointed Shad 13, Fishing Lure Clown Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports Hot Head Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports Hot Steel Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports Silver Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports Bunker Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports Gold Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports Perch Rapala X-Rap Jointed Shad 13, Fishing Lure - Forza Sports + 6 more
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Rebel
Rebel Teeny Wee Frog 1/8 oz Fishing Lure - Green Bullfrog
$11.50
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Creek Chub
Creek Chub Jointed Pickie Fishing Lure
From $10.25
Perch Creek Chub Jointed Pickie Fishing Lure Pickie Creek Chub Jointed Pickie Fishing Lure Red/White Creek Chub Jointed Pickie Fishing Lure Silver Flash Creek Chub Jointed Pickie Fishing Lure + 1 more
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Cotton Cordell
Cotton Cordell Little Mickey Spoon 1/4 oz Fishing Lures
$9.99
Gold Cotton Cordell Little Mickey Spoon 1/4 oz Fishing Lures Chrome Cotton Cordell Little Mickey Spoon 1/4 oz Fishing Lures
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Arbogast
Arbogast Triple Threat 3/8 oz Fishing Lures
$17.75
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Booyah
Booyah Baits Super Shad 3/8 oz Fishing Lure
From $4.50 $6.89
Pearl Shiner Booyah Baits Super Shad 3/8 oz Fishing Lure Purple Glimmer Shad Booyah Baits Super Shad 3/8 oz Fishing Lure Silver Chartreuse Booyah Baits Super Shad 3/8 oz Fishing Lure Chartreuse Glimmer Booyah Baits Super Shad 3/8 oz Fishing Lure Golden Shiner Booyah Baits Super Shad 3/8 oz Fishing Lure Chartreuse Gold Shiner Booyah Baits Super Shad 3/8 oz Fishing Lure + 3 more
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Rebel
Rebel Deep Wee Crawfish 3/8 oz Fishing Lure - Texas Red
$11.50
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Rebel
Rebel Pro Pop-R Plus 1/4 oz Fishing Lure - Green Perch
$12.25
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Rebel
Rebel Pop'N Frog 3/16 oz Fishing Lure - Leopard Frog
$10.75
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Rebel
Rebel Buzz'n Frog 1/2 oz Fishing Lure
$12.25
Green Bullfrog Rebel Buzz'n Frog 1/2 oz Fishing Lure Northern Leopard Frog Rebel Buzz'n Frog 1/2 oz Fishing Lure Bullfrog Rebel Buzz'n Frog 1/2 oz Fishing Lure Swamp Frog Rebel Buzz'n Frog 1/2 oz Fishing Lure Souther Leopard Frog Rebel Buzz'n Frog 1/2 oz Fishing Lure + 2 more
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Heddon
Heddon Spit'n Image 7/16 oz Fishing Lure
$12.50
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Gizzard Shad Heddon Spit'n Image 7/16 oz Fishing Lure
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Heddon
Heddon Zara Puppy 1/4 oz Fishing Lure
$12.50
Bone Heddon Zara Puppy 1/4 oz Fishing Lure Clear Heddon Zara Puppy 1/4 oz Fishing Lure
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Heddon
Heddon Swim'n Image 7/16 oz Fishing Lure - Dance's Tennessee Shad
$12.50
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Storm
Storm WildEye Live Sunfish Fishing Lures (3 Pack)
From $14.25
Quick buy
Heddon
Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure
$13.25
Gold Shiner Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon Redfish Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon Silver Mullet Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon SpeckTrum Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon Speckled Trout Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon Chrome/Pink Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon Clear Heddon Super Spook Jr. 1/2 oz. Saltwater Fishing Lure Heddon + 5 more
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Heddon
Heddon Tiny Torpedo 1/4 oz Fishing Lure
From $10.99
Bullfrog Heddon Tiny Torpedo 1/4 oz Fishing Lure Brown Crawdad Heddon Tiny Torpedo 1/4 oz Fishing Lure Clear Heddon Tiny Torpedo 1/4 oz Fishing Lure Gold Finish Pearl/Red Head Heddon Tiny Torpedo 1/4 oz Fishing Lure Gold Finish/Gold Bass Heddon Tiny Torpedo 1/4 oz Fishing Lure Gold Finish/Shad Heddon Tiny Torpedo 1/4 oz Fishing Lure Fluorescent Green Crawdad Heddon Tiny Torpedo 1/4 oz Fishing Lure Natural Perch Heddon Tiny Torpedo 1/4 oz Fishing Lure Black Shiner Heddon Tiny Torpedo 1/4 oz Fishing Lure Black Shiner/Glitter Heddon Tiny Torpedo 1/4 oz Fishing Lure Natural Leopard Frog Heddon Tiny Torpedo 1/4 oz Fishing Lure Blue Shiner Heddon Tiny Torpedo 1/4 oz Fishing Lure Black Shore Minnow Heddon Tiny Torpedo 1/4 oz Fishing Lure Silver Shore Minnow Heddon Tiny Torpedo 1/4 oz Fishing Lure + 11 more
793,207 marketplace ratings 4.6★ average

eBay

764,027

ratings · 99.8% positive

Amazon

26,221

ratings · 4.6★

Walmart

1,840

ratings · 4.5★

TikTok Shop

1,098

ratings · 4.5★

Best Buy

21

ratings · 4.38★

Target Plus

Authorized Seller

100,000+ units sold

As of August 2026 · Counts are lifetime; ratings and percentages reflect the last 12 months

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