Hard Bait Fishing Lures - Forza Sports

Hard Bait Fishing Lures

From weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.

462 products
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VMC
VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack
$9.50
Blue Fire UV VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Chartreuse/Lime Green VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Fathead VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Firetiger VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Green Fire UV VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Glow Chartreuse VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports Orange Fire UV VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports White VMC 1/16 oz. Neon Moon Eye Jig - 2 Pack - Forza Sports + 5 more
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Rapala
Rapala Jointed Shad Rap 04 Fishing Lure
From $10.99
Fire Crawdad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Blue Shad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Red Crawdad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Brown Crawdad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Crawdad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Firetiger Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Perch Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Bleeding Hot Olive Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Bleeding Olive Flash Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Chartreuse Black Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Clown Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Hot Tiger Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Purpledescent Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Parrot Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Shad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Silver Shad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Walleye Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Yellow Perch Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Baby Bass Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Bleeding Blue Shad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Bleeding Copper Flash Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports Bleeding Original Shad Rapala Jointed Shad Rap 04 Fishing Lure - Forza Sports + 19 more
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Luhr-Jensen
Luhr-Jensen Bolo Flex-i-Troll - 26" - Brass/Red
$9.25
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Williamson
Williamson Kensaki Jig -7.25" - 9 7/8 oz. - Silver Pink Zebra
$10.99
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Luhr-Jensen
Luhr-Jensen Pet Spoon - 4 1/4" - 3/4 oz. - Chrome/Silver Prism-Lite
$7.99
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VMC
VMC Tokyo Rig Heavy Duty Flippin'
$6.99
Black Nickel VMC Tokyo Rig Heavy Duty Flippin' VMC
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Rebel
Rebel Hellgrammite 3/32 oz Fishing Lure - Molting
$11.50
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Rebel
Rebel Bumble Bug 7/64 oz Fishing Lure - Hornet
$11.50
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Cotton Cordell
Cotton Cordell Big O Triple Threat Fishing Lures
$17.75
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Storm
Storm Wildeye Swim Shad 06 Fishing Lure 3-Pack
$14.25
Golden Mullet Storm Wildeye Swim Shad 06 Fishing Lure 3 - Pack - Forza Sports Shiner Chartreuse Silver Storm Wildeye Swim Shad 06 Fishing Lure 3 - Pack - Forza Sports
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Rapala
Rapala X-Rap 04 Fishing Lure
$18.25
Brook Trout Rapala X - Rap 04 Fishing Lure - Forza Sports Hot Mustard Muddler Rapala X - Rap 04 Fishing Lure - Forza Sports
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Rapala
Rapala X-Rap Jointed Shad 13 Fishing Lure
$23.99
Silver Blue Rapala X - Rap Jointed Shad 13 Fishing Lure - Forza Sports Yellow Perch Rapala X - Rap Jointed Shad 13 Fishing Lure - Forza Sports
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Rebel
Rebel Wee Frog 3/8 oz Fishing Lure - Northern Leopard Frog
$11.50
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Creek Chub
Creek Chub Jointed Pickie Fishing Lure
From $10.25
Perch Creek Chub Jointed Pickie Fishing Lure - Forza Sports Pickie Creek Chub Jointed Pickie Fishing Lure - Forza Sports Red/White Creek Chub Jointed Pickie Fishing Lure - Forza Sports Silver Flash Creek Chub Jointed Pickie Fishing Lure - Forza Sports + 1 more
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Cotton Cordell
Cotton Cordell Little Mickey Spoon 1/4 oz Fishing Lures
$9.99
Gold Cotton Cordell Little Mickey Spoon 1/4 oz Fishing Lures - Forza Sports Chrome Cotton Cordell Little Mickey Spoon 1/4 oz Fishing Lures - Forza Sports
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Arbogast
Arbogast Triple Threat 3/8 oz Fishing Lures
$17.75
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Booyah
Booyah Baits Super Shad 3/8 oz Fishing Lure
From $4.50 $6.89
Pearl Shiner ice fishing gadgets - Forza Sports Purple Glimmer Shad Fishing lure - best ice fishing accessories - Forza Sports Silver Chartreuse Fishing lure with multiple blades and a skirt - ice fishing essentials - Forza Sports Chartreuse Glimmer Fishing lure with multiple blades and a skirt - best ice fishing gear - Forza Sports Golden Shiner Fishing lure with gold blades and a skirt - best ice fishing accessories - Forza Sports Chartreuse Gold Shiner ice fishing gadgets - Fishing lure with gold blades and green and black skirt + 3 more
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Rebel
Rebel Pro Pop-R Plus 1/4 oz Fishing Lure - Green Perch
$12.25
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Rebel
Rebel Pop'N Frog 3/16 oz Fishing Lure - Leopard Frog
$10.75
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Rapala
Rapala Jointed 07 Fishing Lure - Gold
$15.50
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Heddon
Heddon Spit'n Image 7/16 oz Fishing Lure
$12.50
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Gizzard Shad Heddon Spit'n Image 7/16 oz Fishing Lure - Forza Sports
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Heddon
Heddon Zara Puppy 1/4 oz Fishing Lure
$12.50
Bone Heddon Zara Puppy 1/4 oz Fishing Lure - Forza Sports Clear Heddon Zara Puppy 1/4 oz Fishing Lure - Forza Sports
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Heddon
Heddon Swim'n Image 7/16 oz Fishing Lure - Dance's Tennessee Shad
$12.50
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Heddon
Heddon Tiny Torpedo 1/4 oz Fishing Lure
From $10.99
Bullfrog Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Brown Crawdad Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Clear Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Gold Finish Pearl/Red Head Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Gold Finish/Gold Bass Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Gold Finish/Shad Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Fluorescent Green Crawdad Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Natural Perch Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Black Shiner Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Black Shiner/Glitter Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Natural Leopard Frog Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Blue Shiner Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Black Shore Minnow Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports Silver Shore Minnow Heddon Tiny Torpedo 1/4 oz Fishing Lure - Forza Sports + 11 more
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Rapala
Rapala Lure Wraps 3-Pack - Gray
From $15.75
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Rebel
Rebel Pop-R 1/4 oz Fishing Lure
$12.25
Bone Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports Silver/Black Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports Ol' Bass Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports Tennessee Shad Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports Clear Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports Fire Tiger Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports Foxy Momma Rebel Pop - R 1/4 oz Fishing Lure - Forza Sports + 4 more
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Rapala
Rapala Dives-To Series - 2" - 3/8 oz. - Delta
$8.25
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Rapala
Rapala Take a Fish Boating Decal
$6.50
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Storm
Storm Searchbait Bodies
$7.50
Chartreuse Ice Storm Searchbait Bodies Storm Pearl Ice Storm Searchbait Bodies Storm Smokin' Ghost Storm Searchbait Bodies Storm Smelt Storm Searchbait Bodies Storm + 1 more
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Heddon
Heddon Tiny Torpedo 1/4 oz Fishing Lure - Baby Bass
$11.50
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Cotton Cordell
Cotton Cordell 6" Pencil Popper 1 oz Fishing Lure - Chrome/Black Back
$14.50
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Cotton Cordell
Cotton Cordell 6" Pencil Popper 1 oz Fishing Lure - Chrome/Blue Back
$14.50
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Cotton Cordell
Cotton Cordell Suspending Wally Diver 1/2 oz Fishing Lure
$11.99
Fire Face Clown Cotton Cordell Suspending Wally Diver 1/2 oz Fishing Lure - Forza Sports
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Rapala
Rapala Jointed Shad Rap 07 Fishing Lure - Clown
$14.25
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Cotton Cordell
Cotton Cordell Wally Diver Triple Threat Fishing Lures
$16.50
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Luhr-Jensen
Luhr Jensen Jet Diver Fishing Lure
From $7.75
Batman/Fire Tiger/Sparkle Luhr Jensen Jet Diver Fishing Lure - Forza Sports Metallic Copper Luhr Jensen Jet Diver Fishing Lure - Forza Sports Blue/Chartreuse UV Luhr Jensen Jet Diver Fishing Lure - Forza Sports Chartreuse Crystal Luhr Jensen Jet Diver Fishing Lure - Forza Sports Watermelon/Black Tiger Luhr Jensen Jet Diver Fishing Lure - Forza Sports Fluorescent Green/Chartreuse UV Luhr Jensen Jet Diver Fishing Lure - Forza Sports Fluorescent Chartreuse/Green UV Luhr Jensen Jet Diver Fishing Lure - Forza Sports + 4 more