[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2026-05-29T07:16:00-04:00","body_html":"\u003cp\u003eShop quality fishing gear at Forza Sports. Available fishing tools from fishing line to fishing rod, reels, fishing lures, and fingerless gloves. Ideal for all anglers seeking the perfect catch.\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2026-05-28T07:09:34-04:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":278973350023,"handle":"fishing-lures-hard-bait-lures","title":"Hard Bait Fishing Lures","updated_at":"2026-05-28T07:09:34-04:00","body_html":"\u003cp data-start=\"1483\" data-end=\"1747\"\u003eFrom weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.\u003c\/p\u003e","published_at":"2023-09-14T11:54:30-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Hard Bait Lures"}],"published_scope":"web","image":{"created_at":"2025-06-29T00:19:53-04:00","alt":"Hard Bait Fishing Lures - Forza Sports","width":1200,"height":284,"src":"\/\/forzasports.com\/cdn\/shop\/collections\/Forzasports-categoryimage-lures-2546x602_3c354acd-9886-4ab4-a3ec-5c55e6db194f-78044310.jpg?v=1751170794"}},{"id":288926269575,"handle":"williamson-lures","title":"Williamson Lures","updated_at":"2026-05-28T07:09:34-04:00","body_html":"","published_at":"2024-07-25T05:37:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Williamson Lures"},{"column":"vendor","relation":"equals","condition":"Williamson"}],"published_scope":"web"}]
The diamond shape propels the jig in a high-speed vertical drop to where the fish are, even in the heaviest drifts. Super Fluoro Lumo paint will get the predators’ attention and bring them in for a strike. Comes rigged with split and solid rings that give the lure an enticing action.
