[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2025-12-17T08:32:43-05:00","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2025-12-14T07:15:34-05:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":278973350023,"handle":"fishing-lures-hard-bait-lures","title":"Hard Bait Fishing Lures","updated_at":"2025-12-14T07:15:34-05:00","body_html":"\u003cp data-start=\"1483\" data-end=\"1747\"\u003eFrom weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.\u003c\/p\u003e","published_at":"2023-09-14T11:54:30-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Hard Bait Lures"}],"published_scope":"web","image":{"created_at":"2025-06-29T00:19:53-04:00","alt":"Hard Bait Fishing Lures - Forza Sports","width":1200,"height":284,"src":"\/\/forzasports.com\/cdn\/shop\/collections\/Forzasports-categoryimage-lures-2546x602_3c354acd-9886-4ab4-a3ec-5c55e6db194f-78044310.jpg?v=1751170794"}},{"id":288926269575,"handle":"williamson-lures","title":"Williamson Lures","updated_at":"2025-12-12T07:14:50-05:00","body_html":"","published_at":"2024-07-25T05:37:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Williamson Lures"},{"column":"vendor","relation":"equals","condition":"Williamson"}],"published_scope":"web"}]
This flat-faced pusher style lure features a large cavity in the rear of the head specially designed to take a ballyhoo rigging spring. This allows you to get the bait in close to the head and skirt of the lure, giving the bait better protection at desired higher trolling speeds. A great dolphin and sailfish lure.
