[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2025-12-15T07:13:30-05:00","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2025-12-14T07:15:34-05:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":278973350023,"handle":"fishing-lures-hard-bait-lures","title":"Hard Bait Fishing Lures","updated_at":"2025-12-14T07:15:34-05:00","body_html":"\u003cp data-start=\"1483\" data-end=\"1747\"\u003eFrom weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.\u003c\/p\u003e","published_at":"2023-09-14T11:54:30-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Hard Bait Lures"}],"published_scope":"web","image":{"created_at":"2025-06-29T00:19:53-04:00","alt":"Hard Bait Fishing Lures - Forza Sports","width":1200,"height":284,"src":"\/\/forzasports.com\/cdn\/shop\/collections\/Forzasports-categoryimage-lures-2546x602_3c354acd-9886-4ab4-a3ec-5c55e6db194f-78044310.jpg?v=1751170794"}},{"id":288902742151,"handle":"heddon","title":"Heddon","updated_at":"2025-11-03T07:10:45-05:00","body_html":"","published_at":"2024-07-24T16:40:28-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Heddon"}],"published_scope":"web"}]
It's time to fish with the "boss" of the lures, the Heddon Moss Boss Fishing Lure. This tempting lure is excellent for getting lunkers to strike from under thick moss, weed beds, and brush. The design allows for gliding easily through the heaviest of covers, the kind that hides large muskies, bass, and northerns.
Designed to glide easily over and through the heaviest of cover, the kind of cover that holds big muskie, bass and northerns
Indeed the “boss” when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush
Makes for some of the most exciting strikes ever when used through the weeds
