[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2026-06-10T10:20:44-04:00","body_html":"\u003cp\u003eShop quality fishing gear at Forza Sports. Available fishing tools from fishing line to fishing rod, reels, fishing lures, and fingerless gloves. Ideal for all anglers seeking the perfect catch.\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2026-06-10T07:11:12-04:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":278973350023,"handle":"fishing-lures-hard-bait-lures","title":"Hard Bait Fishing Lures","updated_at":"2026-06-10T07:11:12-04:00","body_html":"\u003cp data-start=\"1483\" data-end=\"1747\"\u003eFrom weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.\u003c\/p\u003e","published_at":"2023-09-14T11:54:30-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Hard Bait Lures"}],"published_scope":"web","image":{"created_at":"2025-06-29T00:19:53-04:00","alt":"Hard Bait Fishing Lures - Forza Sports","width":1200,"height":284,"src":"\/\/forzasports.com\/cdn\/shop\/collections\/Forzasports-categoryimage-lures-2546x602_3c354acd-9886-4ab4-a3ec-5c55e6db194f-78044310.jpg?v=1751170794"}},{"id":288919158919,"handle":"rapala","title":"Rapala","updated_at":"2026-06-10T07:11:12-04:00","body_html":"","published_at":"2024-07-25T01:52:57-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Rapala"}],"published_scope":"web"}]
The Rapala Jointed Shad Rap uses a wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. The Shad suspends on pause just like the real thing, it is just too much for even the wariest fish to resist. The Shad Rap is ready to swim with perfection the second it comes out of the box.
Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish
Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist
Lightweight and durable plastic body construction enhance the action
Right out of the box it swims with perfection due to hand-tuning and tank-testing
VMC black nickel hooks for quick, sure penetration
