[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2025-12-19T13:38:55-05:00","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2025-12-14T07:15:34-05:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":288919158919,"handle":"rapala","title":"Rapala","updated_at":"2025-12-14T07:15:34-05:00","body_html":"","published_at":"2024-07-25T01:52:57-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Rapala"}],"published_scope":"web"},{"id":278973382791,"handle":"fishing-lures-soft-bait-lures","title":"Soft Bait Fishing Lures","updated_at":"2025-10-14T14:46:46-04:00","body_html":"\u003cp data-start=\"1106\" data-end=\"1382\"\u003eExplore our collection of soft bait lures, including swimbaits, creature baits, and finesse worms—engineered for realistic action that draws in bass and other freshwater game fish. These soft plastic lures are essential tools for every serious angler.\u003c\/p\u003e","published_at":"2023-09-14T11:54:46-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Soft Bait Lures"}],"published_scope":"web"}]
When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge.
Feature
Primary curl tail appendages provide enticing fluttering action at the slowest speeds
Back ribs help hide the hook point and maximize usage
Forward-facing legs provide subtle, secondary action with the slightest movement
Smart Injection Technology® combines custom combinations of color, flake, salt and scent that are added precisely where needed for the perfect presentation
