[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2025-12-19T13:38:55-05:00","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2025-12-14T07:15:34-05:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":288904315015,"handle":"luhr-jensen","title":"Luhr-Jensen","updated_at":"2025-12-14T07:15:34-05:00","body_html":"","published_at":"2024-07-24T17:07:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Luhr-Jensen"},{"column":"vendor","relation":"equals","condition":"Luhr Jensen"}],"published_scope":"web"},{"id":278973382791,"handle":"fishing-lures-soft-bait-lures","title":"Soft Bait Fishing Lures","updated_at":"2025-10-14T14:46:46-04:00","body_html":"\u003cp data-start=\"1106\" data-end=\"1382\"\u003eExplore our collection of soft bait lures, including swimbaits, creature baits, and finesse worms—engineered for realistic action that draws in bass and other freshwater game fish. These soft plastic lures are essential tools for every serious angler.\u003c\/p\u003e","published_at":"2023-09-14T11:54:46-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Soft Bait Lures"}],"published_scope":"web"}]
Diving with a steep angle of descent to reach fish quickly and with complete control, Deep Six and Double Deep Six divers are beloved by West Coast salmon anglers. The key to the diver's success is an adjustable, positive trip mechanism that can be set to handle the strongest currents and fastest troll speeds, while still tripping on the strike or manually tripped by the angler for easy retrieves. Double Deep Six models feature double the keel weight than standard models, providing the fastest and deepest dives short of a downrigger.
