[{"id":278972366983,"handle":"fishing","title":"Fishing","updated_at":"2026-01-07T08:26:31-05:00","body_html":"\u003cp\u003eShop quality fishing gear at Forza Sports. Available fishing tools from fishing line to fishing rod, reels, fishing lures, and fingerless gloves. Ideal for all anglers seeking the perfect catch.\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2023-09-14T11:41:20-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing"}],"published_scope":"web"},{"id":278973317255,"handle":"fishing-lures","title":"Fishing Lures","updated_at":"2026-01-05T07:10:31-05:00","body_html":"","published_at":"2023-09-14T11:54:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures"}],"published_scope":"web"},{"id":288919158919,"handle":"rapala","title":"Rapala","updated_at":"2026-01-05T07:10:31-05:00","body_html":"","published_at":"2024-07-25T01:52:57-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Rapala"}],"published_scope":"web"},{"id":278973382791,"handle":"fishing-lures-soft-bait-lures","title":"Soft Bait Fishing Lures","updated_at":"2025-12-27T07:13:39-05:00","body_html":"\u003cp data-start=\"1106\" data-end=\"1382\"\u003eExplore our collection of soft bait lures, including swimbaits, creature baits, and finesse worms—engineered for realistic action that draws in bass and other freshwater game fish. These soft plastic lures are essential tools for every serious angler.\u003c\/p\u003e","published_at":"2023-09-14T11:54:46-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Fishing\/Lures\/Soft Bait Lures"}],"published_scope":"web"}]
To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on any body of water. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Paddle tail soft tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters.
Feature
Subtle Kicking Action
8 Pieces Per Pack
Rigs Perfectly on a Swimbait Jig Head, Belly-Weighted Swimbait Hook or as a Trailer
Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation
