{"title":"Hard Bait Fishing Lures","description":"\u003cp data-start=\"1483\" data-end=\"1747\"\u003eFrom weekend anglers to tournament pros, our selection of hard bait fishing lures is built to perform. Browse realistic crankbaits, suspending jerkbaits, and topwater hard baits for precision strikes and unmatched versatility on the water.\u003c\/p\u003e","products":[{"product_id":"vmc-1-32-oz-tungsten-mustache-jig-fishing-lure-2-pack","title":"VMC 1\/32 oz. Tungsten Mustache Jig Fishing Lure 2-Pack","description":"\u003cp\u003eThe VMC 1\/32 oz. Tungsten Mustache Jig Fishing Lure 2-Pack drops fast to get to hungry fish as they feed. The Mustache Worm combines the juicy allure of a fresh egg sack with thin, perfectly tapered appendages on either side to produce a bite-size snack no panfish can resist. The VMC Power Gap hook delivers a wider round gap greatly increasing your hook rate percentage. 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Proven fish-catching colors and enhanced Ultra Glow pigments gives the head up to 15 minutes of charge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAttracts panfish through the ice\u003c\/li\u003e\n\u003cli\u003eVMC Power Gap hook delivers a wider round gap to increase your hook rate percentage\u003c\/li\u003e\n\u003cli\u003ePrecision balance is amplified by a 90-degree hook eye to ensure horizontal position\u003c\/li\u003e\n\u003cli\u003eGreat fish-catching colors and enhanced ultra glow pigments\u003c\/li\u003e\n\u003cli\u003e2-Pack\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/32 oz.\u003c\/li\u003e\n\u003cli\u003eHook Size: 12\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VMC","offers":[{"title":"Glow","offer_id":40586886316167,"sku":"RPTMWJ132 GLW","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Glow Chartreuse","offer_id":40586886348935,"sku":"RPTMWJ132 GLWCHR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Glow Fire Tiger","offer_id":40586886381703,"sku":"RPTMWJ132 GLWFRTGR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Glow Hot Perch","offer_id":40586886414471,"sku":"RPTMWJ132 GLWHTPRCH","price":12.25,"currency_code":"USD","in_stock":true},{"title":"Glow Purpledescent","offer_id":40586886447239,"sku":"RPTMWJ132 GLWPR","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Glow Parrot","offer_id":40586886480007,"sku":"RPTMWJ132 GLWPRRT","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Glow Red","offer_id":40586886512775,"sku":"RPTMWJ132 GLWRD","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Glow Tiger","offer_id":40586886545543,"sku":"RPTMWJ132 GLWTGR","price":12.25,"currency_code":"USD","in_stock":true},{"title":"Glow Yellow Perch","offer_id":40586886578311,"sku":"RPTMWJ132 GLWYLPRCH","price":12.25,"currency_code":"USD","in_stock":true},{"title":"Green Orange Glow","offer_id":40586886611079,"sku":"RPTMWJ132 GNORGLW","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Orange Chartreuse Glow","offer_id":40586886643847,"sku":"RPTMWJ132 ORCHRGLW","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Pink Chartreuse Glow","offer_id":40586886676615,"sku":"RPTMWJ132 PKCHRGLW","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rptmwj132-glwnew01.jpg?v=1751206178"},{"product_id":"vmc-1-16-oz-tungsten-mustache-jig-fishing-lure-2-pack","title":"VMC 1\/16 oz. 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Proven fish-catching colors and enhanced Ultra Glow pigments gives the head up to 15 minutes of charge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAttracts panfish through the ice\u003c\/li\u003e\n\u003cli\u003eVMC Power Gap hook delivers a wider round gap to increase your hook rate percentage\u003c\/li\u003e\n\u003cli\u003ePrecision balance is amplified by a 90-degree hook eye to ensure horizontal position\u003c\/li\u003e\n\u003cli\u003eGreat fish-catching colors and enhanced ultra glow pigments\u003c\/li\u003e\n\u003cli\u003e2-Pack\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/16 oz.\u003c\/li\u003e\n\u003cli\u003eHook Size: 10\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VMC","offers":[{"title":"Glow","offer_id":40586886873223,"sku":"RPTMWJ116 GLW","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Glow Chartreuse","offer_id":40586886905991,"sku":"RPTMWJ116 GLWCHR","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Glow Fire Tiger","offer_id":40586886938759,"sku":"RPTMWJ116 GLWFRTGR","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Glow Hot Perch","offer_id":40586886971527,"sku":"RPTMWJ116 GLWHTPRCH","price":11.25,"currency_code":"USD","in_stock":true},{"title":"Glow Purpledescent","offer_id":40586887004295,"sku":"RPTMWJ116 GLWPR","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Glow Red","offer_id":40586887037063,"sku":"RPTMWJ116 GLWRD","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Glow Tiger","offer_id":40586887069831,"sku":"RPTMWJ116 GLWTGR","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Glow Parrot","offer_id":40586887102599,"sku":"RPTMWJ116 GLWPRRT","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Glow Yellow Perch","offer_id":40586887135367,"sku":"RPTMWJ116 GLWYLPRCH","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Green Orange Glow","offer_id":40586887168135,"sku":"RPTMWJ116 GNORGLW","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Orange Chartreuse Glow","offer_id":40586887200903,"sku":"RPTMWJ116 ORCHRGLW","price":13.25,"currency_code":"USD","in_stock":true},{"title":"Pink Chartreuse Glow","offer_id":40586887233671,"sku":"RPTMWJ116 PKCHRGLW","price":13.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rptmwj116-glwnew01.jpg?v=1751206114"},{"product_id":"vmc-1-16-oz-flash-champ-spoon-fishing-lure-yellow-perch","title":"VMC 1\/16 oz. 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Its colorful body and holographic eyes give the angler every advantage to put more fish in the boat or on the ice.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConstructed of heavy-duty brass to withstand continuous attacks\u003c\/li\u003e\n\u003cli\u003eBeveled edges and tapered design offer an enticing fluttering action\u003c\/li\u003e\n\u003cli\u003eHolographic eyes\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/16 oz.\u003c\/li\u003e\n\u003cli\u003eLength: 1\"\u003c\/li\u003e\n\u003cli\u003eHook Size: 12\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VMC","offers":[{"title":"Default Title","offer_id":40586887299207,"sku":"RPFCS116 YLPRCH","price":10.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rpfcs116-ylprchnew01.jpg?v=1751206113"},{"product_id":"rapala-2-rippin-rap-fishing-lure","title":"Rapala 2\" Rippin' Rap Fishing Lure","description":"\u003cp\u003eThe Rapala 2\" Rippin' Rap Fishing Lure features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides, this bait flutters on the drop. It features hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. It also has textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rap is perfect for pulling over or through grass, bouncing off timber and ripping through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC black nickel hooks seal the deal.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTall, skinny body shape with textured scale body\u003c\/li\u003e\n\u003cli\u003eDistinctive loud BB rattle system\u003c\/li\u003e\n\u003cli\u003eLipless design\u003c\/li\u003e\n\u003cli\u003eHard vibrating action\u003c\/li\u003e\n\u003cli\u003eLong-casting\u003c\/li\u003e\n\u003cli\u003eVMC black nickel hooks\u003c\/li\u003e\n\u003cli\u003eRunning Depth: Variable\u003c\/li\u003e\n\u003cli\u003eBody Length: 2\"\u003c\/li\u003e\n\u003cli\u003eWeight: 5\/16 oz.\u003c\/li\u003e\n\u003cli\u003eTreble Hooks: No. 8 and No. 10\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rapala","offers":[{"title":"Black Light","offer_id":40586887757959,"sku":"RPR05 BKLGHT","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Chrome","offer_id":40586887790727,"sku":"RPR05 CHRM","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":40586887856263,"sku":"RPR05 FRTGR","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Juicy Lucy","offer_id":40586887889031,"sku":"RPR05 JCYLCY","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Moldy Fruit","offer_id":40586887921799,"sku":"RPR05 MLDYFRT","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":40586887954567,"sku":"RPRPR05 CSD-1","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rpr05-bklghtnew01.jpg?v=1751206113"},{"product_id":"vmc-1-32-oz-ultra-glow-uv-flash-champ-soon-fishing-lure-3-pack","title":"VMC 1\/32 oz. 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Flash Champ Spoons have holographic eyes, and the UV Ultra Glow pigments last up to 15 minutes, giving the angler every advantage to put more fish in the boat or on the ice!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncludes 3 colors: Glow Green Fire UV, Glow Orange Fire UV, and Glow Pink Fire UV\u003c\/li\u003e\n\u003cli\u003eConstructed of heavy-duty brass to withstand continuous attacks\u003c\/li\u003e\n\u003cli\u003eBeveled edges and tapered design offer an enticing fluttering action\u003c\/li\u003e\n\u003cli\u003eHolographic eyes\u003c\/li\u003e\n\u003cli\u003eUV Bright Finish reflects more light energy, strengthening visibility\u003c\/li\u003e\n\u003cli\u003eGlows for up to 15 minutes\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/32 oz.\u003c\/li\u003e\n\u003cli\u003eHook Size: 14\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VMC","offers":[{"title":"Default Title","offer_id":40586887823495,"sku":"RPFCS132 GLWUV","price":17.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rpfcs132-glwuvnew01.jpg?v=1751206112"},{"product_id":"vmc-1-32-oz-ultra-glow-flash-clamp-spoon-fishing-lure-3-pack","title":"VMC 1\/32 oz. 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These Ultra Glow pigments last up to 15 minutes, giving the angler every advantage to put more fish in the boat or on the ice!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePack of 3\u003c\/li\u003e\n\u003cli\u003eConstructed of heavy-duty brass to withstand continuous attacks\u003c\/li\u003e\n\u003cli\u003eBeveled edges and tapered design offer an enticing fluttering action\u003c\/li\u003e\n\u003cli\u003eHolographic eyes\u003c\/li\u003e\n\u003cli\u003eGlows for up to 15 minutes\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/32 oz.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VMC","offers":[{"title":"Default Title","offer_id":40586888052871,"sku":"RPFCS132 GLW","price":17.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rpfcs132-glwnew01.jpg?v=1751206112"},{"product_id":"vmc-1-32-oz-flash-champ-spoon-fishing-lure-gold-shiner","title":"VMC 1\/32 oz. 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Fast piercing VMC black nickel hooks seal the deal.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTall, skinny body shape with textured scale body\u003c\/li\u003e\n\u003cli\u003eDistinctive loud BB rattle system\u003c\/li\u003e\n\u003cli\u003eLipless design\u003c\/li\u003e\n\u003cli\u003eHard vibrating action\u003c\/li\u003e\n\u003cli\u003eLong-casting\u003c\/li\u003e\n\u003cli\u003eVMC black nickel hooks\u003c\/li\u003e\n\u003cli\u003eRunning Depth: Variable\u003c\/li\u003e\n\u003cli\u003eBody Length: 2.5\"\u003c\/li\u003e\n\u003cli\u003eWeight: 1\/2 oz.\u003c\/li\u003e\n\u003cli\u003eTreble Hooks: No. 6 and No. 8\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rapala","offers":[{"title":"Pink Clown","offer_id":40586888151175,"sku":"RPR06 PKCLWN","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":40586888183943,"sku":"RPRPR06 FT-1","price":14.25,"currency_code":"USD","in_stock":true},{"title":"Gold Chrome","offer_id":40586888118407,"sku":"RPR06 GDCHRM","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/9560\/4871\/files\/rpr06-gdchrmnew01.jpg?v=1751206112"},{"product_id":"vmc-3-32-oz-live-flash-champ-spoon-fishing-lure-3-pack","title":"VMC 3\/32 oz. 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